Using an ESP allows Create My Newsletter to make sure we’re following all anti-spam regulations and ensure that everything is above board. Plus, it gives our clients the ability to track the open and click rates of their newsletters. Check outthis linkfor more information on spam, andthis linkfor more information on email service providers.
We recommend boosting posts, and we will be happy to work this out for you. There is a charge associated with boosting Facebook and Twitter posts, so we will get your budget from you and plan these accordingly upon your request.
A social channel is the medium you are using to communicate your message. For example, Facebook, Twitter and LinkedIn are each social channels. The channel you use says a lot about who you are trying to reach.
This all depends on the nature of your brand. If you are appealing to a more professional audience, you might want to use LinkedIn, whereas if you’re appealing to a younger audience, Twitter may be your preference. No matter your business type, we’ll always recommend Facebook as your first medium, since it is the most widely used.
You can and should post your newsletters to your Facebook, as it will help bring more readers to subscribe, and to click-through to your website. This is something we can set up for you, through your Create My Newsletter account. We will see that your newsletters post automatically to your Facebook and Twitter, each time one is sent.
We will focus on sharing information that is relevant to your brand. If you represent a mortgage or finance company, we will update with information about the mortgage economy, or tips for managing finances. Likewise, if you are looking to sell products, we will highlight products and can even create and post coupons according to your deals and promotions.
If you don’t see your question, contact us and we’ll help you out.
Search engines like Google base their results on how current the websites are that post the content containing the searched keywords. You may be the perfect person to answer a searched question, but if your website is not current, Google will be less likely to suggest you on the results page. If your content is updated often, Google and other search engines will be much friendlier toward you.
An updated blog is useful in many ways. It gives you something to share with your social media audience, boosting your engagement on platforms like Facebook and LinkedIn. You can use your blog articles to link back to your website from these places and also from your email newsletters to bring more traffic and engagement to your website.
If you aren’t sure exactly what information you’d like to feature on your site, we will help to brainstorm some ideas with you. Some of the basics are: About, Products/Services, Contact, etc. Coming up with these will be easier than you think!
If you don’t already have a website, or own a domain, that’s okay! We can work together to discuss URL choices, and if you don’t already have one we can cover the cost of buying and hosting that for you.