Companies are familiar with accessibility in the context of employment and physical locations through the Americans with Disabilities Act and other pieces of legislation designed to limit discrimination against disabled individuals. However, many forget that accessibility is not just an issue in the physical realm—it also matters online. Here’s why an accessible website is critical for every business.
An Accessible Website Is More Usable for Everyone
Aside from making your website easier for those with disabilities to use, an accessible website also allows more flexibility for every user. Closed captions on videos are a necessity for deaf and hard-of-hearing visitors, but they also allow users in noisy environments or who don’t want to make any noise the option of reading instead of listening. By giving more options to every visitor, you can provide an ideal experience.
An Accessible Website Is Required By Law
Depending on what industry you work in, you may be required to have an accessible website by law. All web and electronic content that you distribute must follow accessibility guidelines so that people with disabilities can access it. The ADA requires the following organizations to have accessible websites:
- Local governments
- State governments
- Services and programs of local and state governments, including police departments, schools, etc.
- Businesses that are open to the public, including retail stores, banks, hotels, hospitals, restaurants, bars, theatres, arenas, and more
For a complete list of the businesses that are open to the public that are subject to ADA requirements, click here.
Allow All Customers to Make a Purchase
Another benefit of an accessible website is being able to get business from a broad range of customers. Those who could benefit from your products and services come from all walks of life, so giving them the opportunity to make a purchase matters for your bottom line and your impact. Beyond those who you might think of as needing special accommodations, like those who are blind or deaf, many people also take advantage of accessibility features, including older people and those who speak English as a second language.
Basic Tips to Make Your Website More Accessible
Some simple ways to improve accessibility on your website include:
- Offer captions for videos
- Use high contrast backgrounds and text colors
- Do not use color as the only way to tell between options
- Add alt text for all images
- Provide transcripts for podcasts or audio-only information
Make an Accessible Website with Because You’re Busy Co
Because You’re Busy Co knows how to help any business make an accessible website that meets the needs of its customer base. If you are interested in ensuring that your website is ADA compliant, visit us online or call us today at (410) 324-3934.