Effective Ways for CEOs and Founders to Get Free PR

Effective Ways for CEOs and Founders to Get Free PR

As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales...
Should Your Business Start a Podcast?

Should Your Business Start a Podcast?

First thing’s first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re...
Why Every Small Business Owner Should Talk About Mental Health

Why Every Small Business Owner Should Talk About Mental Health

The demands of running a small business, along with life’s other stressors, can take a toll on the overall productivity of your business. You are likely familiar with the anxiety and stress that comes from working long hours to start and maintain your business....
5 Easy Ways to Engage with Your Online Audience Daily

5 Easy Ways to Engage with Your Online Audience Daily

How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a...
Why Authenticity Is Key to Entrepreneurial Success

Why Authenticity Is Key to Entrepreneurial Success

If you made a list of modern-day entrepreneurs who are successful at both business and connecting with customers, one thing is clear across all of the names on the list—authenticity is key. From Steve Jobs to Elon Musk, many of the greatest innovators of our time are...