Don’t Fall for the 5 Most Common SEO Myths

Don’t Fall for the 5 Most Common SEO Myths

The rules for search engine optimization (SEO) are constantly changing, which makes it easy for myths to be accepted as fact. If you’re struggling to sort fact from fiction and optimize your search engine traffic, it’s time to investigate some of the biggest SEO...
6 Mistakes Startups Make on Social Media

6 Mistakes Startups Make on Social Media

Leading a startup to success is anything but easy, and it’s hard to stay measured and strategic when your service or product is so great that you want to shout it from the rooftops. However, rushing into your social media strategy can be deadly for startups. What are...
Dealing with Negative Social Media Comments for Business

Dealing with Negative Social Media Comments for Business

Social media can be a double-edged sword for business owners. While you get an unparalleled opportunity to engage with customers, that means you will engage with both happy and unhappy customers. When you see negative social media comments, it’s tempting to fire off a...
Busting the Top Employer Branding Myths

Busting the Top Employer Branding Myths

Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer...
4 Ways to Attract the Right Creative Talent

4 Ways to Attract the Right Creative Talent

Creatives expect different things from a workplace than more traditional employees. Instead of prioritizing money, status and stability first, many creatives flock to jobs that offer a sense of fun and opportunity. While that doesn’t mean you can get away not offering...