Visual Content: How to Shake Up Your Visual Marketing Using Images

Visual Content: How to Shake Up Your Visual Marketing Using Images

If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results....
Build a Better Contact List

Build a Better Contact List

Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building...
How to Develop a Small Business Marketing Budget

How to Develop a Small Business Marketing Budget

Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up...
Myth Busting: It’s Best to Keep Content on Your Own Website

Myth Busting: It’s Best to Keep Content on Your Own Website

Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how...
How to Keep Your Millennial Employees Happy & Fulfilled

How to Keep Your Millennial Employees Happy & Fulfilled

According to a 2016 Gallup poll, millennials have surpassed generation X as the largest generation in the work force. Although as many as 1 in every 3 workers identifies as a millennial, it is still proving difficult for many managers to pinpoint what they’re...