Blogging on a consistent basis is a great way to provide value to your audience and drive more traffic to your website. However, most writers eventually get to a point along the course of their blog where they simply don’t know which topic to cover next. If you’ve found yourself in this position, check out […]
Have you ever considered starting a blog for your business but ultimately decided against it? It may be worth reconsidering! Sometimes we interact with business owners who think a blog wouldn’t gain any traction because of the difficulty generating relevant content. We believe that an active blog can do wonders for the majority of small […]
Blogging and content marketing are two things that many small businesses know they should be doing, but few fail to consistently complete without a little help. At My Content Co, we specialize in helping small businesses put their best blogging foot forward with regular updates and relevant topics. How often should your business update your […]
Backlinks are a key factor in getting your website to rank as high as possible on search engines. The term backlink is used to describe when other websites linking to your website. While getting quality backlinks might seem simple, it’s much harder than you think. Here are 7 simple ways to build quality backlinks to […]
You know that content is important, but did you realize that consistent content is even more important? The best combination for your marketing involves quality content, consistent content and frequent content. Quality Content Good content is the backbone of a successful marketing strategy. This can be: Blog posts that are 350-500 words long Downloads of […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one, things have changed, and there are no longer such hard […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how search engines work. Non-Original Content Won’t Ruin Your Ranking Re-posting content onto […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
Recently on our blog, we discussed the marketing myth that in-house marketing saves you time and money. While outsourcing content marketing is far more cost-effective, many companies still grow frustrated when they realize that finding great content writers isn’t as easy as they’d imagined. We’re here to elaborate on our next marketing myth. How Cost-Effective […]
Analytics, analytics, analytics, oh my! Understanding where your website statistics come from can go a long way in tracking the effectiveness of a marketing or advertising campaign. When you examine what your visitors are responding to on your website, it helps you narrow your focus and understand where you need to improve or make changes. […]
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