Oct 4, 2017 | Blogging, Communication, Entrepreneurs, Small Biz
You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one,...
Sep 20, 2017 | Blogging, Branding, Communication, Digital Marketing, Email Lists, Email Marketing, Entrepreneurs, Marketing, Small Biz
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building...
Sep 7, 2017 | Blogging, Branding, Entrepreneurs, Marketing, SEO, Small Biz, Social Media
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how...
Aug 24, 2017 | Blogging, Communication, Digital Marketing, Entrepreneurs, Facebook, Marketing, Small Biz, Target Marketing
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started...
May 3, 2017 | Blogging, Content Marketing, Small Biz
Recently on our blog, we discussed the marketing myth that in-house marketing saves you time and money. While outsourcing content marketing is far more cost-effective, many companies still grow frustrated when they realize that finding great content writers isn’t as...
Apr 28, 2017 | Blogging, Digital Marketing, Entrepreneurs, Marketing Stats, Startup
Analytics, analytics, analytics, oh my! Understanding where your website statistics come from can go a long way in tracking the effectiveness of a marketing or advertising campaign. When you examine what your visitors are responding to on your website, it helps you...
