Aug 8, 2018 | Branding, Entrepreneurs, Management, Marketing
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer...
Jul 11, 2018 | Branding, Entrepreneurs, Marketing, Small Biz
You can have wonderful customer service, a fabulous product and the best prices in your industry, but if you don’t have brand awareness, your business is built to fail. While there are many traditional ways to cultivate brand awareness, trying something different can...
Jul 4, 2018 | Branding, Content Marketing, Digital Marketing
Take the three most recent pieces of marketing collateral that your business put out into the world, online or offline. Now, cover up the logo. Can you tell that each piece has come from the same company? Are the fonts, imaging and vocabulary similar? Do the same with...
Jun 20, 2018 | Branding, Content Marketing
Have you ever pulled an old pair of jeans from the closet and tried to pull them on only to realize that the fit wasn’t what it used to be? Or, even if the jeans fit your body perfectly, the style just didn’t match your current vibe? The same feeling can happen with...
Sep 27, 2017 | Branding, Communication, Digital Marketing, Entrepreneurs, Facebook, Feature, Marketing, Photography, Small Biz, Social Media
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results....
Sep 20, 2017 | Blogging, Branding, Communication, Digital Marketing, Email Lists, Email Marketing, Entrepreneurs, Marketing, Small Biz
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building...
