In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract attention and promote engagement in your business! Client Testimonials Testimonials from clients who express positive experiences with your company […]
While there are some simple marketing principles, it’s incredibly complex to get a marketing strategy just right. It requires finesse, a strong understanding of your demographic and lots of research. If you’re attempting to create a strong marketing game, it’s important to make sure that you aren’t making these 10 common marketing mistakes. Top 10 […]
Let’s start with talking about what you know about search engine optimization, or SEO. You know that it helps make your company more searchable on Google. It helps increase exposure and reach so that your target audience can find you. Sounds simple enough. So, why shouldn’t you just go for that set cost that will […]
Many business owners fail to recognize the importance of utilizing their secret weapon – their mailing list. Email marketing continues to outperform other digital marketing tactics in terms of ROI. Research conducted last year by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122 percent – more […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
Whether you are a small business owner looking to get a better grasp of who buys your products or a writer trying to determine why your blog traffic suddenly spiked, analytics have a ton to offer you. How can collecting statistics and understanding what they mean help your business?
3 Reasons Working with Another Business is a Smart Strategy Move With all the day-to-day tasks most small business owners have to take care of, it’s no wonder that larger strategy can go out the window. But don’t get so bogged down in the nitty gritty that you overlook an idea staring you in the […]
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Writer and communications strategist Claire Propsting gives advice on small business communications strategy in Part 3 of our four-part blog series. Social media and content marketing can get your message pretty far, but there will come a point when you’ll need the press to take your brand, product or ideas to the masses. If you […]
“The human brain processes images 60,000 times faster than it processes words, making the logo the most crucial resource a business owner can leverage to efficiently and effectively capture their target audience, both new and old.” – Sarah Koch, SK Creative Solutions
Defining your target audience is the most important step after developing your business idea. What product or service do you want to offer, and who would be interested in it?
If April showers bring May flowers, then that means it’s time to start thinking about your summer marketing strategy. If you have a small business and are looking for ways to take advantage of warmer weather with your marketing plans but don’t have a monster budget, look no further. We’ve got some easy ideas that […]
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