You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one, things have changed, and there are no longer such hard […]
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
Small business marketing is critical to the short-term and long-term survival of your business. While you probably have an existing marketing strategy in place, skilled marketing requires constant re-adjustment to current trends. As your small business evolves, your marketing strategy needs to as well. How Do You Stack Up? The first step for improving your […]
In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract attention and promote engagement in your business! Client Testimonials Testimonials from clients who express positive experiences with your company […]
While there are some simple marketing principles, it’s incredibly complex to get a marketing strategy just right. It requires finesse, a strong understanding of your demographic and lots of research. If you’re attempting to create a strong marketing game, it’s important to make sure that you aren’t making these 10 common marketing mistakes. Top 10 […]
Let’s face it – as people, we are emotional. Whether we consider ourselves “sensitive” in the traditional sense or not, we all subconsciously react to the messages we hear and images we see (both on and offline). Our emotions are a triggered release of neurotransmitters in response to a stimulus, and they can get a bit […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
Sharing ideas can be difficult, especially if you work in an office environment that you’re not 100% comfortable in. However, employees are what make a company work. New ideas on processes, products and how the company runs in general are vital to helping a company move forward. If you run a business, you need to […]
You already know that starting a company requires a lot of work. You have to come up with a concept that works, figure out how you’re going to market it, and maybe most importantly, decide who will work for you. Choosing the first employees to help you start your company is a critical process that […]
It’s safe to say that behind every strong business, brand or company, there stands an effective leader. Effective leadership is necessary if you want to grow and expand a successful business, but the role doesn’t come easy to everyone. Want to lead a happy, hardworking and thriving team? Honing in on the following qualities may […]
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