Internet marketing has changed a lot over the past few years. While quality static content alone was a safe means to build a strong reputation, there is now a much larger emphasis on interactions with an active audience. This rapid shift has caused several misconceptions about reputation management to surface. Be sure to steer clear […]
These days, potential customers can simply Google their latest dilemma and be presented with countless businesses who promise they’re the best at solving said dilemma. How does one stick out under these circumstances? Establishing your legitimacy online is a great way to help. How can you use content marketing to build trust with your audience? […]
There are many things any business owner can do to enhance their content marketing landscape. A sleek website design kept up to date with blogs and an active social media presence are both a great means to build your brand. While these things are indeed important, it is critical to remember that the authenticity of […]
Building an effective landing page, one that delivers conversions, comes down to a precise science. The way the page is laid out, the way the copy reads and what information is included on the page all play an important role for converting the reader into a prospective customer. Page Layout When creating your landing page, […]
Whether or not your social media posts are engaging can be the difference between building a loyal community of strong customer relationships and shouting from the rooftops with no one around to hear it. Your audience doesn’t want to feel as you’re just trying to sell to them; you need to help them before they […]
First thing’s first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good enough – or informational enough, online […]
Where were you on Thursday, March 13th? If you’re like millions of Americans, you were frantically refreshing your Facebook and Instagram feeds, searching to see what went wrong on Twitter and stuck in a frantic limbo of wondering if there’s a point in buying a fancy latte without an Instagram story to add it to. […]
It’s a new year, and many businesses are resolving to finally improve their bottom line by investing heavily in advertising and marketing. However, one of the biggest mistakes that many small businesses make is blindly throwing money at advertising and expecting it to turn into immediate, robust sales results. The idea that the more you […]
Is email marketing destined to join the ranks of floppy disks, AOL Instant Messenger and pop-up ads and be a relic of the tech world? With an average return on investment of $38 for every $1 spent on email marketing, statistics would indicate that there is a long way to go before that happens. Email […]
The rules for search engine optimization (SEO) are constantly changing, which makes it easy for myths to be accepted as fact. If you’re struggling to sort fact from fiction and optimize your search engine traffic, it’s time to investigate some of the biggest SEO myths. Great Content Is Better than SEO If you build it, […]
Take the three most recent pieces of marketing collateral that your business put out into the world, online or offline. Now, cover up the logo. Can you tell that each piece has come from the same company? Are the fonts, imaging and vocabulary similar? Do the same with pieces of content you’ve put out. Do your […]
Have you ever pulled an old pair of jeans from the closet and tried to pull them on only to realize that the fit wasn’t what it used to be? Or, even if the jeans fit your body perfectly, the style just didn’t match your current vibe? The same feeling can happen with your business. How […]
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