Jan 2, 2019 | Advertising, Branding, Content Marketing
It’s a new year, and many businesses are resolving to finally improve their bottom line by investing heavily in advertising and marketing. However, one of the biggest mistakes that many small businesses make is blindly throwing money at advertising and expecting it to...
Oct 3, 2018 | Content Marketing, Email Marketing
Is email marketing destined to join the ranks of floppy disks, AOL Instant Messenger and pop-up ads and be a relic of the tech world? With an average return on investment of $38 for every $1 spent on email marketing, statistics would indicate that there is a long way...
Aug 23, 2018 | Content Marketing, Digital Marketing, SEO
The rules for search engine optimization (SEO) are constantly changing, which makes it easy for myths to be accepted as fact. If you’re struggling to sort fact from fiction and optimize your search engine traffic, it’s time to investigate some of the biggest SEO...
Jul 4, 2018 | Branding, Content Marketing, Digital Marketing
Take the three most recent pieces of marketing collateral that your business put out into the world, online or offline. Now, cover up the logo. Can you tell that each piece has come from the same company? Are the fonts, imaging and vocabulary similar? Do the same with...
Jun 20, 2018 | Branding, Content Marketing
Have you ever pulled an old pair of jeans from the closet and tried to pull them on only to realize that the fit wasn’t what it used to be? Or, even if the jeans fit your body perfectly, the style just didn’t match your current vibe? The same feeling can happen with...
May 9, 2018 | Content Marketing, Marketing, Marketing Trends, Social Media
Social media marketing is a rapidly expanding field full of promise for businesses of every size. Since many social media marketing plans are less expensive than traditional print campaigns, businesses with minuscule marketing budgets cling to it as the end all be...
