Recently on our blog, we discussed the marketing myth that in-house marketing saves you time and money. While outsourcing content marketing is far more cost-effective, many companies still grow frustrated when they realize that finding great content writers isn’t as easy as they’d imagined. We’re here to elaborate on our next marketing myth. How Cost-Effective […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
So your company is ready to invest in digital marketing, eh? Wise choice. When the time comes to amp up your efforts and implement a strategic content marketing strategy, where are you seeking talent to execute the task? Many business owners make the mistake of assuming that an in-house marketing team will save them time […]
The need for small businesses to implement a digital marketing strategy is more critical than ever before. Business blogging is an effective way to drive traffic to your website, boost your credibility and generate new leads based on that trust. However, as a small business owner, you may find it challenging to consistently choose blog […]
There’s no doubt that SEO is incredibly important if you want people to find your website. Most people discover sites through a quick Google or Yahoo search, making search engines powerful marketing tools. The better your SEO is, the more likely your site is to be found. While a lot of SEO is the same […]
It used to happen in beauty and barber shops around the globe. “You need a good mechanic? Oh! You should try Johnny’s Auto Shop on the corner. Word of mouth marketing has been around as long as there have been people talking. Nowadays, we don’t need to be in the physical presence of someone to […]
You might not judge a book by its cover, but subscriber studies show that 33% of you will judge an email by its subject line to determine whether or not you should open it. Furthermore, 69% of email recipients will report email as “spam” for the same reason. Can we blame you? Of course not. […]
There are an estimated 3.4 billion active internet users in our world today. If that statistic alone isn’t enough to convince you of the importance of your business’s web presence, consider the remarable rate at which we’ve moved into this digital era. If your business or organization is unable to keep up with digital advancements, […]
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in Part 3 of our four-part blog series. Social media and content marketing can get your message pretty far, but there will come a point when you’ll need the press to take your brand, product or ideas to the masses. If you […]
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in our four-part blog series. We talked social media and what it can do for your small business last time. Now, let’s dive into content and content marketing. Depending on who you ask, “content marketing” is either a dying fad or a […]
Content marketing is a marketing approach focused on creating and distributing free valuable and relevant content to a clearly-defined audience. The key words here are “valuable and “relevant.”
If April showers bring May flowers, then that means it’s time to start thinking about your summer marketing strategy. If you have a small business and are looking for ways to take advantage of warmer weather with your marketing plans but don’t have a monster budget, look no further. We’ve got some easy ideas that […]
If you’re ready to build your custom subscription and get the content you need from real professional writers and content creators, we’re ready to work together. Because you’re busy.