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How to Encourage Your Customers to Leave Reviews

How to Encourage Your Customers to Leave Reviews

Oct 8, 2020 | Customer Service, Marketing Trends

When you’re in need of a service, how do you decide which company to give your business to? If you are like a lot of people, there’s a good chance that you spend some time browsing reviews before making your selection. As such, it’s safe to assume that others are...
The Role of Empathy in Content Marketing

The Role of Empathy in Content Marketing

Jun 9, 2020 | Customer Service, Digital Marketing, Online Marketing

As you scroll down your social media feeds, you’ve probably realized that a big chunk of the content in front of you is from businesses trying to convince you that their product is worthy of your attention. The issue a lot of these businesses have is that they’re...
5 Ways to Use Content Marketing to Build Trust with Your Audience

5 Ways to Use Content Marketing to Build Trust with Your Audience

Dec 23, 2019 | Content Marketing, Customer Service

These days, potential customers can simply Google their latest dilemma and be presented with countless businesses who promise they’re the best at solving said dilemma. How does one stick out under these circumstances? Establishing your legitimacy online is a great way...
5 Easy Ways to Engage with Your Online Audience Daily

5 Easy Ways to Engage with Your Online Audience Daily

Aug 21, 2019 | Customer Service, Digital Marketing

How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a...
Dealing with Negative Social Media Comments for Business

Dealing with Negative Social Media Comments for Business

Aug 16, 2018 | Customer Service, Facebook, Social Media

Social media can be a double-edged sword for business owners. While you get an unparalleled opportunity to engage with customers, that means you will engage with both happy and unhappy customers. When you see negative social media comments, it’s tempting to fire off a...
How Is Customer Experience Powering Today’s Biggest Brands?

How Is Customer Experience Powering Today’s Biggest Brands?

Jun 6, 2018 | Customer Service, Management, Target Marketing

Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual...
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