When considering switching to a virtual telephone answering service, a lot of clear benefits come to mind right away. For many businesses, the obvious reason to make the switch is ultimately centered around saving time. The fact that answering services can also save money and help businesses grow often comes as a pleasant surprise to […]
When you want to have work completed, but you’re in a time crunch, what do you do? Do you send an email or make a phone call? Like many of your customers, you probably head for the phone. After all, phone calls feel faster and more efficient in the moment. Many potential customers will get […]
Administrative service companies offering virtual assistants are growing in popularity, because business owners are realizing the importance of having an administrative staff to help with all those little tasks that can weigh them down. You might say this is a “trending” business model. Why Hire Virtual Assistants Rather than an In-House Employee? Like full-time staff […]
These days, potential customers can simply Google their latest dilemma and be presented with countless businesses who promise they’re the best at solving said dilemma. How does one stick out under these circumstances? Establishing your legitimacy online is a great way to help. How can you use content marketing to build trust with your audience? […]
How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a week, or just when you are trying to boost […]
When it comes to getting your name out there, it is always better to have news of how great your product or service is coming out of someone else’s mouth instead of your own. In fact, word-of-mouth advertising is 92% more effective than all other types of advertising. How do you harness the raves of […]
Social media can be a double-edged sword for business owners. While you get an unparalleled opportunity to engage with customers, that means you will engage with both happy and unhappy customers. When you see negative social media comments, it’s tempting to fire off a rapid response. However, that isn’t usually the best way to handle […]
Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual fitting rooms and same-day shipping get the most attention, there are many small changes you can make to […]
Facebook Live is a powerful tool for engaging with your current customers and Facebook fans. Over the past year, Facebook Live has exploded in popularity for one simple reason—it gets real results. If you’re interested in taking your marketing to the next level, you need to grab your camera and go live! Why Facebook Live? […]
If a picture is worth one thousand words, how many words do social media users throughout the world generate every day on Pinterest, Facebook, Instagram and Snapchat? AI and image recognition are just two of the new forms of technology that will change social media marketing as we know it forever. How will AI and […]
How long does your website take to load? At Amazon.com, an in-house study found that a 100-millisecond delay could lead to a revenue drop of one percent. Websites that have a slow loading speed experience both decreased user satisfaction and lower revenue per user. The need for speed on the web is higher than ever before. […]
Have you noticed that the terms “small business” and “local business” are often used interchangeably? Many people, including entrepreneurs, assume that the roots of a successful small business are always found in the surrounding community. While that does happen, personal relationships have become much more important than local relationships. Location Isn’t Everything Before the internet […]
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