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The Role of Empathy in Content Marketing

The Role of Empathy in Content Marketing

by byb | Jun 9, 2020 | Customer Service, Digital Marketing, Online Marketing

As you scroll down your social media feeds, you’ve probably realized that a big chunk of the content in front of you is from businesses trying to convince you that their product is worthy of your attention. The issue a lot of these businesses have is that they’re...
3 Marketing Tips for Weathering the Storm of COVID-19

3 Marketing Tips for Weathering the Storm of COVID-19

by byb | Apr 8, 2020 | COVID-19, Digital Marketing

It has now been over a month since the spread of COVID-19 resulted in a national emergency declaration. While some states are now gearing up to reopen, it is safe to say that others will need to practice sheltering in place and/ or social distancing through at least...
Spring Clean Your Content Marketing

Spring Clean Your Content Marketing

by byb | Mar 4, 2020 | Content Marketing, Digital Marketing, Email Marketing, Social Media

Spring is finally here! That means it’s time to do a little spring cleaning. Just as you dust off your shelves or clean your closet out, there are several things you can do to refresh your digital appearance as well. Here are just a few ideas. Refresh Your Profile...
The Science behind Building an Effective Landing Page

The Science behind Building an Effective Landing Page

by byb | Nov 20, 2019 | Advertising, Content Marketing, Digital Marketing

Building an effective landing page, one that delivers conversions, comes down to a precise science. The way the page is laid out, the way the copy reads and what information is included on the page all play an important role for converting the reader into a...
Should Your Business Start a Podcast?

Should Your Business Start a Podcast?

by byb | Sep 11, 2019 | Communication, Content Marketing, Digital Marketing

First thing’s first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re...
5 Easy Ways to Engage with Your Online Audience Daily

5 Easy Ways to Engage with Your Online Audience Daily

by byb | Aug 21, 2019 | Customer Service, Digital Marketing

How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a...
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