Landing pages are a vital component of any small business's digital marketing strategy. While they might seem like they are just as important as any other page on your website, there are several things that make them unique. Understanding these differences can help...
As you scroll down your social media feeds, you’ve probably realized that a big chunk of the content in front of you is from businesses trying to convince you that their product is worthy of your attention. The issue a lot of these businesses have is that they’re solely focused on selling you their product […]
It has now been over a month since the spread of COVID-19 resulted in a national emergency declaration. While some states are now gearing up to reopen, it is safe to say that others will need to practice sheltering in place and/ or social distancing through at least the end of June. For this reason, […]
Spring is finally here! That means it’s time to do a little spring cleaning. Just as you dust off your shelves or clean your closet out, there are several things you can do to refresh your digital appearance as well. Here are just a few ideas. Refresh Your Profile Information How long have you had […]
Building an effective landing page, one that delivers conversions, comes down to a precise science. The way the page is laid out, the way the copy reads and what information is included on the page all play an important role for converting the reader into a prospective customer. Page Layout When creating your landing page, […]
First thing’s first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good enough – or informational enough, online […]
How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a week, or just when you are trying to boost […]
Where were you on Thursday, March 13th? If you’re like millions of Americans, you were frantically refreshing your Facebook and Instagram feeds, searching to see what went wrong on Twitter and stuck in a frantic limbo of wondering if there’s a point in buying a fancy latte without an Instagram story to add it to. […]
The rules for search engine optimization (SEO) are constantly changing, which makes it easy for myths to be accepted as fact. If you’re struggling to sort fact from fiction and optimize your search engine traffic, it’s time to investigate some of the biggest SEO myths. Great Content Is Better than SEO If you build it, […]
Take the three most recent pieces of marketing collateral that your business put out into the world, online or offline. Now, cover up the logo. Can you tell that each piece has come from the same company? Are the fonts, imaging and vocabulary similar? Do the same with pieces of content you’ve put out. Do your […]
Facebook Live is a powerful tool for engaging with your current customers and Facebook fans. Over the past year, Facebook Live has exploded in popularity for one simple reason—it gets real results. If you’re interested in taking your marketing to the next level, you need to grab your camera and go live! Why Facebook Live? […]
If you’re ready to build your custom subscription and get the content you need from real professional writers and content creators, we’re ready to work together. Because you’re busy.