One of the most common content marketing misconceptions of business owners is that good content will market itself and immediately generate a return on investment. While there can be success solely as a result of great content, the combination of great content and effective content marketing will always make the biggest possible impact. Finding Your […]
Creating content without a clear call to action at the end is like leaving for a road trip without setting a destination—you might end up getting the result you’re after, but there’s a good chance it’ll take you a lot longer to get there. The Basics of a Call to Action A call to action […]
You know that content is important, but did you realize that consistent content is even more important? The best combination for your marketing involves quality content, consistent content and frequent content. Quality Content Good content is the backbone of a successful marketing strategy. This can be: Blog posts that are 350-500 words long Downloads of […]
Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First Design Just as the name implies, mobile first design […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
Small business marketing is critical to the short-term and long-term survival of your business. While you probably have an existing marketing strategy in place, skilled marketing requires constant re-adjustment to current trends. As your small business evolves, your marketing strategy needs to as well. How Do You Stack Up? The first step for improving your […]
Did you know that more than 80 million photos are uploaded to Instagram daily? Instagram may be a photo-based social platform, but it isn’t the only one getting attention. In 2014, it was reported that people upload an average of 1.8 billion digital images per day. Since then, the world’s most powerful social networks have […]
If you are delving into the world of content marketing for the first time, it can be easy to get caught up in the promise of “too good to be true” results. Content marketing is a powerful tool for driving revenue, but it doesn’t happen overnight and creating valuable content is not a standalone strategy. […]
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