Home » Digital Marketing Every business and employee needs goals to thrive. However, if your goals are vague and without any set time-frame, they become much harder to achieve. Setting a SMART goal is a better option. SMART goals have concrete targets and set time...
Where were you on Thursday, March 13th? If you’re like millions of Americans, you were frantically refreshing your Facebook and Instagram feeds, searching to see what went wrong on Twitter and stuck in a frantic limbo of wondering if there’s a point in buying a fancy...
The rules for search engine optimization (SEO) are constantly changing, which makes it easy for myths to be accepted as fact. If you’re struggling to sort fact from fiction and optimize your search engine traffic, it’s time to investigate some of the biggest SEO...
Take the three most recent pieces of marketing collateral that your business put out into the world, online or offline. Now, cover up the logo. Can you tell that each piece has come from the same company? Are the fonts, imaging and vocabulary similar? Do the same with...
Facebook Live is a powerful tool for engaging with your current customers and Facebook fans. Over the past year, Facebook Live has exploded in popularity for one simple reason—it gets real results. If you’re interested in taking your marketing to the next level, you...
One of the most common content marketing misconceptions of business owners is that good content will market itself and immediately generate a return on investment. While there can be success solely as a result of great content, the combination of great content and...