Focusing on search engine optimization (SEO) to drive traffic to your website can deliver results that are incredibly rewarding or monumentally frustrating, depending on how effective your current strategy is. If you want to boost web traffic and brand visibility on common search engines such as Google and Bing, try not to make any of […]
Yesterday your business website or Facebook page might have been non-existent. Today, it’s technically up and running but you have no idea what to do next. Sound familiar? Keeping up with the latest technological advancements and social media trends is a difficult job for anyone, much less small business owners who are busy thriving in […]
In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract attention and promote engagement in your business! Client Testimonials Testimonials from clients who express positive experiences with your company […]
While there are some simple marketing principles, it’s incredibly complex to get a marketing strategy just right. It requires finesse, a strong understanding of your demographic and lots of research. If you’re attempting to create a strong marketing game, it’s important to make sure that you aren’t making these 10 common marketing mistakes. Top 10 […]
Let’s start with talking about what you know about search engine optimization, or SEO. You know that it helps make your company more searchable on Google. It helps increase exposure and reach so that your target audience can find you. Sounds simple enough. So, why shouldn’t you just go for that set cost that will […]
Let’s face it – as people, we are emotional. Whether we consider ourselves “sensitive” in the traditional sense or not, we all subconsciously react to the messages we hear and images we see (both on and offline). Our emotions are a triggered release of neurotransmitters in response to a stimulus, and they can get a bit […]
Many business owners fail to recognize the importance of utilizing their secret weapon – their mailing list. Email marketing continues to outperform other digital marketing tactics in terms of ROI. Research conducted last year by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122 percent – more […]
Analytics, analytics, analytics, oh my! Understanding where your website statistics come from can go a long way in tracking the effectiveness of a marketing or advertising campaign. When you examine what your visitors are responding to on your website, it helps you narrow your focus and understand where you need to improve or make changes. […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
So your company is ready to invest in digital marketing, eh? Wise choice. When the time comes to amp up your efforts and implement a strategic content marketing strategy, where are you seeking talent to execute the task? Many business owners make the mistake of assuming that an in-house marketing team will save them time […]
The need for small businesses to implement a digital marketing strategy is more critical than ever before. Business blogging is an effective way to drive traffic to your website, boost your credibility and generate new leads based on that trust. However, as a small business owner, you may find it challenging to consistently choose blog […]
There’s no doubt that SEO is incredibly important if you want people to find your website. Most people discover sites through a quick Google or Yahoo search, making search engines powerful marketing tools. The better your SEO is, the more likely your site is to be found. While a lot of SEO is the same […]
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