Email was first invented in 1971, and every year there are over 300 billion emails sent and received. You might think that we would have it mastered by now, but that isn’t the case! Email marketing is not as easy as you might think, and there are many small mistakes...
While email marketing might seem like a thing of the past, it remains one of the most powerful ways to make direct contact with your audience. At Because You’re Busy Co, we specialize in connecting companies with high-quality newsletters that engage, inform, and...
When you first start sending out newsletters, it can be a little disappointing to see a low number of subscribers. While some business owners strategize on ways to increase subscribers naturally, others fall into the temptation of purchasing an email list. How can you...
The best email newsletters are the ones that your subscribers actually want to read. It’s not always easy, however, to craft compelling content that stands out in a sea of other emails. 99% of email users check their email every day, but the average person receives...
We’ve all been there: a new email notification pops up on our phones, and we see we’ve gotten a newsletter from a company we’ve subscribed to. Maybe we click in and read for half a minute before clicking back out again; maybe we leave it unread...
Businesses of all sizes often wonder if they’re doing email right— namely, if they’re emailing their subscribers often enough, or too often, and how to tell when they’ve crossed the line. Unfortunately, like so much about running your own business,...