You might not judge a book by its cover, but subscriber studies show that 33% of you will judge an email by its subject line to determine whether or not you should open it. Furthermore, 69% of email recipients will report email as “spam” for the same reason. Can we blame you? Of course not. […]
Many sign-up forms and opt-in opportunities used today are industry specific. For example, a pop-up box asking you to sign up for a newsletter while you’re in the middle of reading something can be very annoying. However, if that pop-up box is offering you recipes like the one you’re reading directly to your inbox, you are pretty […]
Great marketing is vital to any small business. But even before you come up with your content and what kind of swag you’re going to give away, you need to come up with a marketing budget.
I’ll start by pointing out that any business can benefit from a company newsletter. The return on investment for email marketing is something you absolutely need to cash in on, so the extra effort is worth it. If the only thing holding you back from running a newsletter is not knowing what you’d discuss each month, […]
Mother’s Day is a perfect opportunity to engage with your audience. Most brands feature special deals or promotions at this time, but just talking about it can bring attention your way. Since it’s just around the corner, here are 5 ways to market on Mother’s Day without having to have too much planning time in […]
When your business is just starting out in the world of digital and email marketing, building an email list may seem like a daunting task, but the good news is that it doesn’t have to be. Follow our suggestions below for starting a solid list of contacts and watch the referrals roll in.
Remember all those new year’s resolutions we recommended for your business back in January? Well now that we’re solidly into 2016 and we’re ready to bid farewell to the winter doldrums, it’s a great time to evaluate how you’re doing and do some spring cleaning and fine tuning for your marketing strategy.
Surviving January with Marketing Perks The January blues are real. We had so many good times over the holidays (and ate so many cookies), then we were doing a great job cleaning up our act and getting healthy in the new year. But some time between getting our credit card statement from all those holiday […]
This is the time of year when almost all of us set aside time for family, but if you own a family business, the togetherness doesn’t end on January 1; it’s 365 days a year. Create My Newsletter was formed to help our small and family business customers take the next step toward increasing engagement, […]
This is the time of year when we come together with our family and friends and think about what makes us feel truly grateful. Here at Create My Newsletter, before we head home for turkey, stuffing, and football, we would like to publicly give thanks for our bread and butter: content marketing.
Email newsletters might seem like old news compared to all the marketing buzzwords floating around (mobile-optimized “snackable” content, anyone?), but here’s the truth—sometimes the simplest tool is the best tool.
If you’re ready to build your custom subscription and get the content you need from real professional writers and content creators, we’re ready to work together. Because you’re busy.