Whether you are founding your first small business or a seasoned entrepreneur, your success could probably be boosted with the help of the right small business mentor. What should you look for in a small business mentor? Failure Happens In business, learning what doesn’t work is just as important as learning what does. Mentors have […]
Have you noticed that the terms “small business” and “local business” are often used interchangeably? Many people, including entrepreneurs, assume that the roots of a successful small business are always found in the surrounding community. While that does happen, personal relationships have become much more important than local relationships. Location Isn’t Everything Before the internet […]
Forging an entrepreneurial path is more intimidating than ever before, as many households live paycheck-to-paycheck and many young adults carry large amounts of student loan debt. Effective money management is a necessity for every first-time entrepreneur. Stay Organized Proper organization is the backbone of successfully running a business and successfully maintaining your personal finances. Work […]
Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First Design Just as the name implies, mobile first design […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one, things have changed, and there are no longer such hard […]
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how search engines work. Non-Original Content Won’t Ruin Your Ranking Re-posting content onto […]
According to a 2016 Gallup poll, millennials have surpassed generation X as the largest generation in the work force. Although as many as 1 in every 3 workers identifies as a millennial, it is still proving difficult for many managers to pinpoint what they’re looking for in the workplace. The same study found that 87 […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
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