Aug 8, 2018 | Branding, Entrepreneurs, Management, Marketing
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer...
Jun 6, 2018 | Customer Service, Management, Target Marketing
Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual...
May 16, 2018 | Employees, Entrepreneurs, Management, Privacy Policies, Small Biz, Startup
While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the...
Mar 23, 2018 | Employees, Management, Office Space, Small Biz
Ahh, the open office plan! It’s beautiful to look at, great for encouraging collaboration and very trendy. However, it’s not always conducive to getting employees to sit down and focus. In order to help your business and employees thrive, you must create an...
Nov 29, 2017 | Entrepreneurs, Management, Startup
Forging an entrepreneurial path is more intimidating than ever before, as many households live paycheck-to-paycheck and many young adults carry large amounts of student loan debt. Effective money management is a necessity for every first-time entrepreneur. Stay...
Aug 16, 2017 | Entrepreneurs, Management, Office Space, Photography, Small Biz, Startup
Is creativity part of your workday? Or is it completely lost amidst long to-do lists, endless conference calls and your ever-growing email inbox? By changing your mindset and making creativity an essential part of your workday, you will maximize your productivity and...
