If you made a list of modern-day entrepreneurs who are successful at both business and connecting with customers, one thing is clear across all of the names on the list—authenticity is key. From Steve Jobs to Elon Musk, many of the greatest innovators of our time are not only passionate visionaries, but also compelling in […]
Whether you expanded too rapidly or unexpectedly had a large client cancel, almost every small business owner needs to find a way to cut costs at some point. Because your workers are so valuable to your success, it’s important to search for other ways to shave money off of your bottom line before you consider […]
Start-ups and small businesses often undergo growing pains during the first few years in business. On the one hand, your sales are increasing, and business is booming. On the other hand, you need to think critically about how and when to scale, what you can afford and the organizational changes that you need to make. […]
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer branding. It’s time to lay some of these myths to rest, once and for all. You […]
Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual fitting rooms and same-day shipping get the most attention, there are many small changes you can make to […]
While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the $67 million paid out in the wake of the 2013 data breach, your small business […]
Ahh, the open office plan! It’s beautiful to look at, great for encouraging collaboration and very trendy. However, it’s not always conducive to getting employees to sit down and focus. In order to help your business and employees thrive, you must create an environment that seamlessly combines collaboration with focus. Allow Employees to Use Headphones […]
Forging an entrepreneurial path is more intimidating than ever before, as many households live paycheck-to-paycheck and many young adults carry large amounts of student loan debt. Effective money management is a necessity for every first-time entrepreneur. Stay Organized Proper organization is the backbone of successfully running a business and successfully maintaining your personal finances. Work […]
Is creativity part of your workday? Or is it completely lost amidst long to-do lists, endless conference calls and your ever-growing email inbox? By changing your mindset and making creativity an essential part of your workday, you will maximize your productivity and reach higher levels of professional fulfillment. Making Space for Creativity Boosts Productivity Regardless […]
With countless emails alerts, social notifications, phone calls and budget reminders begging for our attention daily, it can be difficult to feel organized and in control. Where there is clutter, there is chaos. The good news is that we have several digital tools at our fingertips, designed to make our lives more organized and manageable. Don’t […]
Owning a business is a unique challenge that only few have truly mastered. Being successful as a business owner is both an art and a science. If you’re new to the business world, or even if you’ve been a part of it for a while and are just looking to improve, check out seven of […]
Forging strategic partnerships can be a great asset in promoting business growth, but it goes both ways. Strong partnerships aren’t solo operations – you should always approach them with a “Givers Gain” set of mind. The more you give, the more you gain. But how do you arrive there? Follow these tips for guidance. Determine the […]
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