If you made a list of modern-day entrepreneurs who are successful at both business and connecting with customers, one thing is clear across all of the names on the list—authenticity is key. From Steve Jobs to Elon Musk, many of the greatest innovators of our time are...
Whether you expanded too rapidly or unexpectedly had a large client cancel, almost every small business owner needs to find a way to cut costs at some point. Because your workers are so valuable to your success, it’s important to search for other ways to shave money...
Start-ups and small businesses often undergo growing pains during the first few years in business. On the one hand, your sales are increasing, and business is booming. On the other hand, you need to think critically about how and when to scale, what you can afford and...
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer...
Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual...
While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the...