There aren’t many free ways to get your business out there, which makes taking advantage of them even more important for businesses looking for high-impact results on a shoestring budget. Google My Business is one of the best free ways to start succeeding in local...
Every business today is interested in one powerful modern tool to take revenue to the next level—online marketing. However, finding online marketing success is not as easy as shooting off an email or clicking a button. The persistent myth that there is one way of marketing online that comes with a 100% success rate does […]
As social media marketing continues to evolve, it seems like all of the rules have changed. However, while the rules might be changing over time, many of the core laws have remained the same. What are the base laws of social media marketing that your business needs to obey? Talk Less, Listen More Successful content […]
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Small business marketing is critical to the short-term and long-term survival of your business. While you probably have an existing marketing strategy in place, skilled marketing requires constant re-adjustment to current trends. As your small business evolves, your marketing strategy needs to as well. How Do You Stack Up? The first step for improving your […]
As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
Focusing on search engine optimization (SEO) to drive traffic to your website can deliver results that are incredibly rewarding or monumentally frustrating, depending on how effective your current strategy is. If you want to boost web traffic and brand visibility on common search engines such as Google and Bing, try not to make any of […]
Analytics, analytics, analytics, oh my! Understanding where your website statistics come from can go a long way in tracking the effectiveness of a marketing or advertising campaign. When you examine what your visitors are responding to on your website, it helps you narrow your focus and understand where you need to improve or make changes. […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
We get it. The holidays are a busy time of year. Between the increased holiday demand, the end of the year crunch, and employees taking time off, your schedule is stretched as tight as the Little Drummer’s drum. The last thing on your mind is updating all of your social media accounts. But remember one […]
Whether you are a small business owner looking to get a better grasp of who buys your products or a writer trying to determine why your blog traffic suddenly spiked, analytics have a ton to offer you. How can collecting statistics and understanding what they mean help your business?
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in the last installment of our four-part blog series. Once you have your social media and content marketing up and running, not to mention a user-friendly, eye-catching website, you should start thinking more about getting the most from your digital presence.
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