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Category: Marketing

Designing a Logo for Your Business: The Dos and Don’ts

Designing a Logo for Your Business: The Dos and Don’ts

What brand is represented by golden arches? What company do you think of when you see a simple swoosh? When you spot colorful peacock feathers, what TV network comes to mind? The logo that you choose for your company is more than just a symbol of who you are—it can be...

Business Card Design: 6 Dos and Don’ts

Business Card Design: 6 Dos and Don’ts

While many aspects of business have gone digital, business cards remain critical pieces of print marketing material. There is nothing wrong with a classic business card that simply has an email address and phone number, but many business owners and networking...

4 Tips for a Mobile-Friendly Website

4 Tips for a Mobile-Friendly Website

During the summer of 2015, for the first time in history, the percentage of searches carried out by mobile devices on Google.com overtook the percentage of searches performed on a desktop computer. Since then, things have only continued to shift towards mobile. If you...

Social Media Marketing Resolutions: 3 for 2023

Social Media Marketing Resolutions: 3 for 2023

The new year is here, which means it’s the perfect time to think about your social media marketing resolutions for 2023. What are some of the fun ways that you can revitalize your social media marketing efforts and share your products and services with the world? Get...

What are Calls to Action, and Should You Really Use More Than One?

What are Calls to Action, and Should You Really Use More Than One?

Click below to learn more. Call us to get a free quote today! Enter your email for a free e-book. What do all of these commands have in common? They are all calls to action. Calls to action are also known as CTAs, and they can be found across the web on websites,...

How to Humanize Your Marketing

How to Humanize Your Marketing

According to a study by Salesforce Research, marketers’ use of AI skyrocketed between 2018 and 2020. In 2020 alone, it increased by 84%. In a different report by Drift leadership, 79% of respondents said AI will impact marketing in the future. We don’t need a crystal...

Data vs. Design: Key Differences Between Marketing and Advertising

Data vs. Design: Key Differences Between Marketing and Advertising

If you’re new to the business world, you might think marketing and advertising are terms that can be used interchangeably. It’s understandable, because they’re closely linked, and your approach to each will influence the other. But intertwined doesn’t mean identical— and if you want to solidify your business strategy, knowing the difference between the two […]

3 Creative Summer Digital Marketing Ideas for Business

3 Creative Summer Digital Marketing Ideas for Business

Summer is almost here, and now is the perfect time to start thinking about the best ways to attract new customers and engage your most loyal fans. What digital marketing ideas can your business use this summer to beat the heat and keep your customers cool? 3 Creative Summer Digital Marketing Ideas  Hold a Vacation […]

Myth: Online Marketing Costs Too Much

Myth: Online Marketing Costs Too Much

What’s holding you back from reaching your maximum online marketing potential? One of the biggest reasons why some small businesses hesitate to pull the trigger on digital marketing is cost. However, online marketing does not need to be expensive or break your advertising budget. How to Get the Most Out of Your Online Marketing Budget  […]

How to Increase Marketing Results When Facing Budget Cuts

How to Increase Marketing Results When Facing Budget Cuts

Did 2018 leave your 2019 marketing budget looking smaller than you expected? While marketing is often one of the first things on the chopping block, the exact opposite should happen. Without skilled marketing, you won’t be able to engage the customers you currently have and attract new ones. How can you increase your marketing results […]

Online Marketing Trends Forecast: 2019

Online Marketing Trends Forecast: 2019

2018 is winding to a close, which means that our eyes are trained past the plate of holiday cookies and glass of eggnog onto the online marketing trends that will be all the rage in 2019. In the constantly-shifting digital marketing space, staying ahead of the curve is vital to our success and the success […]

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