Every business today is interested in one powerful modern tool to take revenue to the next level—online marketing. However, finding online marketing success is not as easy as shooting off an email or clicking a button. The persistent myth that there is one way of marketing online that comes with a 100% success rate does […]
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer branding. It’s time to lay some of these myths to rest, once and for all. You […]
As social media marketing continues to evolve, it seems like all of the rules have changed. However, while the rules might be changing over time, many of the core laws have remained the same. What are the base laws of social media marketing that your business needs to obey? Talk Less, Listen More Successful content […]
You can have wonderful customer service, a fabulous product and the best prices in your industry, but if you don’t have brand awareness, your business is built to fail. While there are many traditional ways to cultivate brand awareness, trying something different can get you great results that linger in the minds of your customers. […]
A beautiful website is great, but is it really making an impact if nobody sees it? There are many proven ways to increase website traffic without spamming your mailing list or investing thousands into pay-per-click ads. Why Does Website Traffic Matter? Website traffic is a way to see how your website is performing and drive additional business […]
Any time that new technology is introduced, from Instagram stories to Facebook Live, there are many myths floating around about what the technology is and whether or not it actually benefits businesses. Artificial intelligence is the latest marketing trend to have the truth get swallowed up in a whole lot of hype. Here are 3 […]
Social media marketing is a rapidly expanding field full of promise for businesses of every size. Since many social media marketing plans are less expensive than traditional print campaigns, businesses with minuscule marketing budgets cling to it as the end all be all. However, social media marketing is not a one-size-fits-all strategy that should suck […]
Facebook Live is a powerful tool for engaging with your current customers and Facebook fans. Over the past year, Facebook Live has exploded in popularity for one simple reason—it gets real results. If you’re interested in taking your marketing to the next level, you need to grab your camera and go live! Why Facebook Live? […]
The internet makes it easier than ever before to get in touch with thousands of people in an instant. While that can mean great news for your small business, it can also spell disaster when trying to use your time wisely. Here are four reliable signs that someone is about to waste your (or your […]
Even if you are a social media-savvy small business, there’s a good chance you haven’t taken the plunge into Instagram stories yet. These short-lived photos and videos are an awesome way to engage with your current followers and grow your Instagram following. One-third of the most popular Instagram stories are from businesses, so if you […]
Many people use the terms advertising and marketing interchangeably, but there are several notable differences between the two. While advertising is a form of marketing, the field is much broader than just putting ads on Facebook. Today we are destroying the myth that advertising and marketing are the same. Marketing Marketing is the umbrella under […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
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