If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how search engines work. Non-Original Content Won’t Ruin Your Ranking Re-posting content onto […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
Small business marketing is critical to the short-term and long-term survival of your business. While you probably have an existing marketing strategy in place, skilled marketing requires constant re-adjustment to current trends. As your small business evolves, your marketing strategy needs to as well. How Do You Stack Up? The first step for improving your […]
Want to boost brand awareness and build a long-lasting relationship based on trust and value with your target audience? It’s time to embark on the world of content marketing. There’s just one problem – creating stellar content that makes an impact is no easy feat, and this is one marketing myth that business owners often learn […]
As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
If you are delving into the world of content marketing for the first time, it can be easy to get caught up in the promise of “too good to be true” results. Content marketing is a powerful tool for driving revenue, but it doesn’t happen overnight and creating valuable content is not a standalone strategy. […]
Focusing on search engine optimization (SEO) to drive traffic to your website can deliver results that are incredibly rewarding or monumentally frustrating, depending on how effective your current strategy is. If you want to boost web traffic and brand visibility on common search engines such as Google and Bing, try not to make any of […]
While there are some simple marketing principles, it’s incredibly complex to get a marketing strategy just right. It requires finesse, a strong understanding of your demographic and lots of research. If you’re attempting to create a strong marketing game, it’s important to make sure that you aren’t making these 10 common marketing mistakes. Top 10 […]
Let’s face it – as people, we are emotional. Whether we consider ourselves “sensitive” in the traditional sense or not, we all subconsciously react to the messages we hear and images we see (both on and offline). Our emotions are a triggered release of neurotransmitters in response to a stimulus, and they can get a bit […]
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