So your company is ready to invest in digital marketing, eh? Wise choice. When the time comes to amp up your efforts and implement a strategic content marketing strategy, where are you seeking talent to execute the task? Many business owners make the mistake of assuming that an in-house marketing team will save them time […]
Ahh, love is in the air! February is here, and with it come lots of opportunities for great Valentine’s Day marketing! V-Day marketing isn’t reserved solely for companies that sell chocolate and roses. No matter what industry you’re in or how small your business, you can leverage Valentine’s Day marketing to your advantage. Why Run […]
The holidays are approaching, and if you’re in retail or ecommerce, your small business should be getting a traffic boost right about now. Check these holiday SEO tips to ensure that you’re making the best of the shopping season.
For a small business or e-commerce website, the holiday shopping season can be a lucrative time. The average American plans to spend $935 this year during the holiday season. That’s a lot of money and a huge opportunity for retailers. While you may feel that it’s late in the season to be planning or running […]
Whether you missed “Small Business Saturday” or not, there are 364 other days a year for customers to support your local business. Why, in this age of massive online retailers and “big box” store chains, do your customers prefer to “Shop Local?” Here are the top three reasons.
Do you feel like your brand is drowning in a sea of your competitors? With small businesses on the rise, we understand how difficult it can be to stay afloat – much less stand out. The following tips will help you boost brand awareness.
A good search engine optimization (SEO) strategy is what helps your site get found. If you aren’t actively focusing on your SEO on a regular basis, you’re going to have a hard time ranking in Google searches.
As a startup, getting media exposure is vitally important. In order for people to be interested in your brand, they have to know it exists. What you may not know is that it’s surprisingly easy to get some media exposure. When you’re a new business, though, it takes some time to figure out how to […]
If you are a long-time brand or business owner, you may be wondering what the purpose of maintaining a business blog is. After all, you’ve stayed afloat all this time without one, so why start now? Here’s the thing – the business world is changing, and social media marketing is one of the best ways […]
3 Reasons Working with Another Business is a Smart Strategy Move With all the day-to-day tasks most small business owners have to take care of, it’s no wonder that larger strategy can go out the window. But don’t get so bogged down in the nitty gritty that you overlook an idea staring you in the […]
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in the last installment of our four-part blog series. Once you have your social media and content marketing up and running, not to mention a user-friendly, eye-catching website, you should start thinking more about getting the most from your digital presence.
Many sign-up forms and opt-in opportunities used today are industry specific. For example, a pop-up box asking you to sign up for a newsletter while you’re in the middle of reading something can be very annoying. However, if that pop-up box is offering you recipes like the one you’re reading directly to your inbox, you are pretty […]
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