Writer and communications strategist Claire Propsting gives advice on small business communications strategy in our four-part blog series. We talked social media and what it can do for your small business last time. Now, let’s dive into content and content marketing. Depending on who you ask, “content marketing” is either a dying fad or a […]
“The human brain processes images 60,000 times faster than it processes words, making the logo the most crucial resource a business owner can leverage to efficiently and effectively capture their target audience, both new and old.” – Sarah Koch, SK Creative Solutions
Content marketing is a marketing approach focused on creating and distributing free valuable and relevant content to a clearly-defined audience. The key words here are “valuable and “relevant.”
Defining your target audience is the most important step after developing your business idea. What product or service do you want to offer, and who would be interested in it?
You’ve reached your goal of opening your own business. Maybe you even have some regular clients and things are going well. But sooner or later, every business owner starts wondering how to increase profits.
Small businesses have a few natural advantages over large businesses when it comes to marketing. As marketing methods evolve, those large businesses are finding that customers and audiences respond much better to personalized messages, which means they have to work hard to rethink their all-encompassing strategies. Small has become the new big, so to speak.
4 Small Business Trends for 2016 We’re about halfway through 2016 and a lot can happen in six months. With entrepreneurship at an all-time high and the “gig economy” taking a stronger hold month after month, it pays to check in on the latest tech and trends that can make running your company easier.
I’ll start by pointing out that any business can benefit from a company newsletter. The return on investment for email marketing is something you absolutely need to cash in on, so the extra effort is worth it. If the only thing holding you back from running a newsletter is not knowing what you’d discuss each month, […]
We all think we want to work from home. It means setting your own hours, having a flexible schedule, running errands when necessary and not needing a dog-sitter. The common misconception associated with working from home is that, well, because you’re home, you’re relaxing. You’re enjoying a leisurely lifestyle of doing whatever you want, whenever […]
Are you slaving away at your day job and dreaming of being your own boss? Do you have a million-dollar idea, but you’re just not sure where to start? Do you have a side hustle that’s starting to get big enough to become permanent? If you’ve done some research on the subject, you’ll know that […]
Mother’s Day is a perfect opportunity to engage with your audience. Most brands feature special deals or promotions at this time, but just talking about it can bring attention your way. Since it’s just around the corner, here are 5 ways to market on Mother’s Day without having to have too much planning time in […]
When your business is just starting out in the world of digital and email marketing, building an email list may seem like a daunting task, but the good news is that it doesn’t have to be. Follow our suggestions below for starting a solid list of contacts and watch the referrals roll in.
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