Marketing is a Safe Investment Let’s start by pointing out that marketing is not only a necessary investment to make in your business, but it’s a safe one as well. That is, assuming you’re focusing on the right kind of marketing. The heart of your business success lies in its ability to reach potential customers, and that’s […]
If April showers bring May flowers, then that means it’s time to start thinking about your summer marketing strategy. If you have a small business and are looking for ways to take advantage of warmer weather with your marketing plans but don’t have a monster budget, look no further. We’ve got some easy ideas that […]
If you’re running a small business, you’re probably focusing on things like, building up your product, balancing your budget, managing your employees, etc. Marketing can very easily fall on the back-burner, even though we all know it’s important. However, if you’re serious about building your client list and getting the word out, then the best […]
Remember all those new year’s resolutions we recommended for your business back in January? Well now that we’re solidly into 2016 and we’re ready to bid farewell to the winter doldrums, it’s a great time to evaluate how you’re doing and do some spring cleaning and fine tuning for your marketing strategy.
With every voicemail you leave, e-mail you write or social media post you share, you pick a voice. How much thought are you putting into the voice that you choose to represent your brand? Sometimes the simplest concepts are overlooked, which is why it is important to go back to the basics and discuss the […]
Surviving January with Marketing Perks The January blues are real. We had so many good times over the holidays (and ate so many cookies), then we were doing a great job cleaning up our act and getting healthy in the new year. But some time between getting our credit card statement from all those holiday […]
We’re just going to say it: most New Year’s resolutions are the worst. Whether you’re vowing to get back into your high school prom clothes or keep your closet color coded for the rest of your life, most people don’t have a chance to sticking to their resolutions past Valentine’s Day.
Looking for some tips on expanding your email list? You’re not the only one. At Create My Newsletter, we get asked about this a lot, especially from some of our smaller business clients. The good news is that we have a number of ideas that can help you grow your audience organically. The first tip […]
We’re in the final crush of holiday shopping and gift-giving, and even if your business doesn’t sell products or services that are traditionally associated with holiday gifts, the Create My Newsletter team always has ideas up our sleeves to keep your messaging and brand authentic, while talking to your customers in the right way for […]
This is the time of year when almost all of us set aside time for family, but if you own a family business, the togetherness doesn’t end on January 1; it’s 365 days a year. Create My Newsletter was formed to help our small and family business customers take the next step toward increasing engagement, […]
We work with a lot of local, family and small businesses and some of the most frequent questions we’re asked are about mobile marketing–How important is it? Do you charge more for newsletters that look good on mobile devices? Will a mobile-responsive newsletter increase my reach?
Email newsletters might seem like old news compared to all the marketing buzzwords floating around (mobile-optimized “snackable” content, anyone?), but here’s the truth—sometimes the simplest tool is the best tool.
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