For a small business or e-commerce website, the holiday shopping season can be a lucrative time. The average American plans to spend $935 this year during the holiday season. That’s a lot of money and a huge opportunity for retailers. While you may feel that it’s late in the season to be planning or running […]
Whether you missed “Small Business Saturday” or not, there are 364 other days a year for customers to support your local business. Why, in this age of massive online retailers and “big box” store chains, do your customers prefer to “Shop Local?” Here are the top three reasons.
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Writer and communications strategist Claire Propsting gives advice on starting and maintaining a small business communications strategy in our four-part blog series I talk to a lot of small business owners. They all came to entrepreneurship for different reasons. They each provide different services and products and have wildly varied brands. But inevitably, when it […]
Despite many online project management tools and business-related chat programs, email still reigns supreme as a method of professional communication. It can be surprising, then, that we often struggle in conveying emotionally intelligent messages when using this medium.
Defining your target audience is the most important step after developing your business idea. What product or service do you want to offer, and who would be interested in it?
You’ve reached your goal of opening your own business. Maybe you even have some regular clients and things are going well. But sooner or later, every business owner starts wondering how to increase profits.
Small businesses have a few natural advantages over large businesses when it comes to marketing. As marketing methods evolve, those large businesses are finding that customers and audiences respond much better to personalized messages, which means they have to work hard to rethink their all-encompassing strategies. Small has become the new big, so to speak.
4 Small Business Trends for 2016 We’re about halfway through 2016 and a lot can happen in six months. With entrepreneurship at an all-time high and the “gig economy” taking a stronger hold month after month, it pays to check in on the latest tech and trends that can make running your company easier.
Are you slaving away at your day job and dreaming of being your own boss? Do you have a million-dollar idea, but you’re just not sure where to start? Do you have a side hustle that’s starting to get big enough to become permanent? If you’ve done some research on the subject, you’ll know that […]
We’re just going to say it: most New Year’s resolutions are the worst. Whether you’re vowing to get back into your high school prom clothes or keep your closet color coded for the rest of your life, most people don’t have a chance to sticking to their resolutions past Valentine’s Day.
We’re in the final crush of holiday shopping and gift-giving, and even if your business doesn’t sell products or services that are traditionally associated with holiday gifts, the Create My Newsletter team always has ideas up our sleeves to keep your messaging and brand authentic, while talking to your customers in the right way for […]
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