Dec 13, 2016 | Marketing, Sales, Small Biz
For a small business or e-commerce website, the holiday shopping season can be a lucrative time. The average American plans to spend $935 this year during the holiday season. That’s a lot of money and a huge opportunity for retailers. While you may feel that it’s late...
Dec 1, 2016 | Marketing, Sales, Small Biz
Whether you missed “Small Business Saturday” or not, there are 364 other days a year for customers to support your local business. Why, in this age of massive online retailers and “big box” store chains, do your customers prefer to “Shop Local?” Here are the top three...
Sep 21, 2016 | Branding, Sales, Small Biz
“The affiliate program with Create my Newsletter has been wonderful! I love working with such a responsive, creative, and dependable group of professionals. They are very understanding and intuitive to my needs, and the needs of my clients who I refer to them...
Aug 10, 2016 | Communication, Sales, Small Biz
Writer and communications strategist Claire Propsting gives advice on starting and maintaining a small business communications strategy in our four-part blog series I talk to a lot of small business owners. They all came to entrepreneurship for different reasons. They...
Aug 3, 2016 | Entrepreneurs, Sales, Small Biz
Despite many online project management tools and business-related chat programs, email still reigns supreme as a method of professional communication. It can be surprising, then, that we often struggle in conveying emotionally intelligent messages when using this...
Jul 6, 2016 | Branding, Marketing, Sales
Defining your target audience is the most important step after developing your business idea. What product or service do you want to offer, and who would be interested in it? First, you’ll need to know if you’re going to sell from business to consumer or...
