The holiday season is here, which means many small business owners are alternating glances at their checking accounts and the wonderful, capable employees that helped them find success in 2018. However, the gifts you wish you could give your employees aren’t always the ones you can afford to give. Here are our best tips to reward great […]
When it comes to getting your name out there, it is always better to have news of how great your product or service is coming out of someone else’s mouth instead of your own. In fact, word-of-mouth advertising is 92% more effective than all other types of advertising. How do you harness the raves of […]
Leading a startup to success is anything but easy, and it’s hard to stay measured and strategic when your service or product is so great that you want to shout it from the rooftops. However, rushing into your social media strategy can be deadly for startups. What are the most common mistakes that startups make […]
Creatives expect different things from a workplace than more traditional employees. Instead of prioritizing money, status and stability first, many creatives flock to jobs that offer a sense of fun and opportunity. While that doesn’t mean you can get away not offering creative talent money and stability, it does mean that you should go about […]
No matter how big or small their role, your employees are the backbone of your business. They are not only your most valuable resource, but your most expensive one (and there is a difference). That makes them your biggest investment altogether. Great leaders understand these points, and therefore do their best to keep said employees […]
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer branding. It’s time to lay some of these myths to rest, once and for all. You […]
There are many reasons to have a website—advertising your business hours, showing off your new menu and displaying the most recent projects you’ve tackled. One of the most practical reasons to have a website is to get new leads. If your website is not optimized for leads, it will be hard to convince prospective customers […]
You can have wonderful customer service, a fabulous product and the best prices in your industry, but if you don’t have brand awareness, your business is built to fail. While there are many traditional ways to cultivate brand awareness, trying something different can get you great results that linger in the minds of your customers. […]
2018 was a breakthrough year for blockchain technology, the backbone of cryptocurrency. Many business owners are interested in seeing how blockchain can give them a competitive advantage over others in their industries. This decentralized platform could be great for your business. How could it help you get a competitive advantage? Accepting Payments One of the […]
While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the $67 million paid out in the wake of the 2013 data breach, your small business […]
Every sale matters to a small business owner, and investing tons of time into a lead only to be told “I want to think it over” can be very disheartening. If you find yourself listening to this phrase over and over, it’s time to equip yourself with four different strategies for making the sale. Figure […]
While My Content Co specializes in creating original, customized social media content for businesses of every size, that doesn’t mean that choosing to re-purpose social media posts is a bad thing! In fact, re-using social media content can be a powerful way to grow your follower base and reach new levels of engagement. Great Content […]
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