Driving traffic to your website is not easy, whether you are trying to do so organically or investing thousands into pay-per-click campaigns. Unfortunately, if you failed to invest in an effective home page, many of those browsers will spend less time on your website than they spent getting there. What things are holding back your […]
Ahh, the open office plan! It’s beautiful to look at, great for encouraging collaboration and very trendy. However, it’s not always conducive to getting employees to sit down and focus. In order to help your business and employees thrive, you must create an environment that seamlessly combines collaboration with focus. Allow Employees to Use Headphones […]
Whether you are founding your first small business or a seasoned entrepreneur, your success could probably be boosted with the help of the right small business mentor. What should you look for in a small business mentor? Failure Happens In business, learning what doesn’t work is just as important as learning what does. Mentors have […]
Have you noticed that the terms “small business” and “local business” are often used interchangeably? Many people, including entrepreneurs, assume that the roots of a successful small business are always found in the surrounding community. While that does happen, personal relationships have become much more important than local relationships. Location Isn’t Everything Before the internet […]
We’ve got some great news for you—social media marketing isn’t going anywhere! From new technologies becoming mainstream to users interacting with social media content in exciting ways, there are many social media trends to look forward to in 2018. Augmented reality will continue to become more commonplace thanks to new mobile devices like the iPhone […]
A whopping 80% of companies hope to integrate chatbots into their customer service strategies by 2020. Are you part of the 20% still unsure about whether they could help your business? Why Are Chatbots Trending? Chatbots offer a tremendous amount of flexibility and efficiency, for a very cost-effective price. Chatbots are available 24/7, even on […]
The internet makes it easier than ever before to get in touch with thousands of people in an instant. While that can mean great news for your small business, it can also spell disaster when trying to use your time wisely. Here are four reliable signs that someone is about to waste your (or your […]
Even if you are a social media-savvy small business, there’s a good chance you haven’t taken the plunge into Instagram stories yet. These short-lived photos and videos are an awesome way to engage with your current followers and grow your Instagram following. One-third of the most popular Instagram stories are from businesses, so if you […]
The demands of consumers are rapidly changing as millennials grow into their purchasing power and older adults adapt to the trends. Millennials are known as the generation that is comfortable tweeting, snapchatting and oversharing on social media but not picking up the phone to have a conversation. If you aren’t changing your customer service to […]
Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First Design Just as the name implies, mobile first design […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one, things have changed, and there are no longer such hard […]
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