If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list is simpler than you think. […]
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how search engines work. Non-Original Content Won’t Ruin Your Ranking Re-posting content onto […]
According to a 2016 Gallup poll, millennials have surpassed generation X as the largest generation in the work force. Although as many as 1 in every 3 workers identifies as a millennial, it is still proving difficult for many managers to pinpoint what they’re looking for in the workplace. The same study found that 87 […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
Is creativity part of your workday? Or is it completely lost amidst long to-do lists, endless conference calls and your ever-growing email inbox? By changing your mindset and making creativity an essential part of your workday, you will maximize your productivity and reach higher levels of professional fulfillment. Making Space for Creativity Boosts Productivity Regardless […]
Small business marketing is critical to the short-term and long-term survival of your business. While you probably have an existing marketing strategy in place, skilled marketing requires constant re-adjustment to current trends. As your small business evolves, your marketing strategy needs to as well. How Do You Stack Up? The first step for improving your […]
Want to boost brand awareness and build a long-lasting relationship based on trust and value with your target audience? It’s time to embark on the world of content marketing. There’s just one problem – creating stellar content that makes an impact is no easy feat, and this is one marketing myth that business owners often learn […]
As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
With countless emails alerts, social notifications, phone calls and budget reminders begging for our attention daily, it can be difficult to feel organized and in control. Where there is clutter, there is chaos. The good news is that we have several digital tools at our fingertips, designed to make our lives more organized and manageable. Don’t […]
Yesterday your business website or Facebook page might have been non-existent. Today, it’s technically up and running but you have no idea what to do next. Sound familiar? Keeping up with the latest technological advancements and social media trends is a difficult job for anyone, much less small business owners who are busy thriving in […]
Let’s start with talking about what you know about search engine optimization, or SEO. You know that it helps make your company more searchable on Google. It helps increase exposure and reach so that your target audience can find you. Sounds simple enough. So, why shouldn’t you just go for that set cost that will […]
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