It’s safe to say that behind every strong business, brand or company, there stands an effective leader. Effective leadership is necessary if you want to grow and expand a successful business, but the role doesn’t come easy to everyone. Want to lead a happy, hardworking and thriving team? Honing in on the following qualities may […]
It used to happen in beauty and barber shops around the globe. “You need a good mechanic? Oh! You should try Johnny’s Auto Shop on the corner. Word of mouth marketing has been around as long as there have been people talking. Nowadays, we don’t need to be in the physical presence of someone to […]
We’ve all been there. The meeting that shouldn’t have happened. The meeting that wandered from topic to topic. That guy in the meeting who used it as an opportunity to rant about upper management. There are few things more wasteful in the workplace than a bad meeting. But, with a little bit of planning and […]
You might not judge a book by its cover, but subscriber studies show that 33% of you will judge an email by its subject line to determine whether or not you should open it. Furthermore, 69% of email recipients will report email as “spam” for the same reason. Can we blame you? Of course not. […]
It’s the second week of February and we’re getting sunshine and temperatures in the 70’s. As nice as that is to experience, we can’t let our guard down yet. It’s still winter, and there’s likely still a snow day in the forecast. How does your business handle snow days? If you don’t have a policy in […]
Ahh, love is in the air! February is here, and with it come lots of opportunities for great Valentine’s Day marketing! V-Day marketing isn’t reserved solely for companies that sell chocolate and roses. No matter what industry you’re in or how small your business, you can leverage Valentine’s Day marketing to your advantage. Why Run […]
Bravo. Your freelance or startup business has hit a growth spurt and it’s time to seek out your first office space. Before getting swept up in the excitement (and stress) that tends to come with starting a process like this, there are critical factors you should consider to ensure that you are making the best […]
When is the last time you checked your personal Facebook account? If you’re like the nearly 1.8 billion people who used Facebook this month, you probably spent about 20 minutes on Facebook just today. And this doesn’t include the other social media sites you may frequent, such as Snapchat, Instagram, Twitter, Pinterest, LinkedIn, et cetera…
For a small business or e-commerce website, the holiday shopping season can be a lucrative time. The average American plans to spend $935 this year during the holiday season. That’s a lot of money and a huge opportunity for retailers. While you may feel that it’s late in the season to be planning or running […]
As fun, festive and exciting as the holidays can be, they can also bring with them a great deal of stress. While this season is a favorite part of the year for many, holiday stress among employees and businesses is very real.
With Thanksgiving behind us, it’s time to embrace the holiday season with open arms. If bustling crowds, brightly lit holiday displays, and the repeating soundtrack of everyone’s favorite Christmas tunes aren’t your thing, you’re likely trying to cross things off your shopping list early this month.
Whether you missed “Small Business Saturday” or not, there are 364 other days a year for customers to support your local business. Why, in this age of massive online retailers and “big box” store chains, do your customers prefer to “Shop Local?” Here are the top three reasons.
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