Do you feel like your brand is drowning in a sea of your competitors? With small businesses on the rise, we understand how difficult it can be to stay afloat – much less stand out. The following tips will help you boost brand awareness.
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Category: Small Biz
Your Employees Need Their Vacation Time
In American society, what we do for a living plays a major role in how we identify ourselves as individuals. Rightfully so, considering so many of us spend the majority of our waking hours at the office, and often have trouble stepping back and mentally shutting out work once we’ve returned home in the evenings. […]
How to Use Blogs to Improve Your Marketing Strategy
If you are a long-time brand or business owner, you may be wondering what the purpose of maintaining a business blog is. After all, you’ve stayed afloat all this time without one, so why start now? Here’s the thing – the business world is changing, and social media marketing is one of the best ways […]
5 Ways to Make Your Small Business Stand Out
There are millions of small businesses in the United States alone. While corporations certainly see their fair share of business, the small business market is a big part of what keeps our country thriving. One question that comes for many owners of smaller companies is how to make a small business stand out from the […]
5 Tips for Leading Millennials
As most business owners know, there seems to be a hefty communication gap between Baby Boomers, Gen X and the Millennials. Basically, a lot of business owners and managers aren’t sure how to effectively lead their millennial employees. If you are having trouble with figuring out what drives them, here are some tips that might […]
Why you Should Have an Affiliate Program
“The affiliate program with Create my Newsletter has been wonderful! I love working with such a responsive, creative, and dependable group of professionals. They are very understanding and intuitive to my needs, and the needs of my clients who I refer to them regularly. I can trust that Create My Newsletter will apply the same […]
Let’s Get Digital: Content Marketing for Small Business
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in our four-part blog series. We talked social media and what it can do for your small business last time. Now, let’s dive into content and content marketing. Depending on who you ask, “content marketing” is either a dying fad or a […]
How Important is a Logo to your Business?
“The human brain processes images 60,000 times faster than it processes words, making the logo the most crucial resource a business owner can leverage to efficiently and effectively capture their target audience, both new and old.” – Sarah Koch, SK Creative Solutions
Let’s Get Digital: Tips on Launching and Maintaining a Digital Communications and Marketing Strategy for Small Businesses
Writer and communications strategist Claire Propsting gives advice on starting and maintaining a small business communications strategy in our four-part blog series I talk to a lot of small business owners. They all came to entrepreneurship for different reasons. They each provide different services and products and have wildly varied brands. But inevitably, when it […]
Practice Emotionally Intelligent Emailing
Despite many online project management tools and business-related chat programs, email still reigns supreme as a method of professional communication. It can be surprising, then, that we often struggle in conveying emotionally intelligent messages when using this medium.
The 7 Qualities Every Entrepreneur Needs to be Successful
Looking to make it big in the world of self-employment? Small businesses have increased 49% since 1982 and the explosion in the gig economy may have you thinking about striking out on your own.
What is Content Marketing and Why is it Important?
Content marketing is a marketing approach focused on creating and distributing free valuable and relevant content to a clearly-defined audience. The key words here are “valuable and “relevant.”
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