Great marketing is vital to any small business. But even before you come up with your content and what kind of swag you’re going to give away, you need to come up with a marketing budget.
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Category: Small Biz
5 Tips to Increase Profits for Your Small Business
You’ve reached your goal of opening your own business. Maybe you even have some regular clients and things are going well. But sooner or later, every business owner starts wondering how to increase profits.
The Marketing Advantages of Being a Small Business
Small businesses have a few natural advantages over large businesses when it comes to marketing. As marketing methods evolve, those large businesses are finding that customers and audiences respond much better to personalized messages, which means they have to work hard to rethink their all-encompassing strategies. Small has become the new big, so to speak.
Management Tips to Keep your Small Business On Track
Running a small business? Read our advice on managing the day-to-day and the big picture.
How to Work from Home Successfully
We all think we want to work from home. It means setting your own hours, having a flexible schedule, running errands when necessary and not needing a dog-sitter. The common misconception associated with working from home is that, well, because you’re home, you’re relaxing. You’re enjoying a leisurely lifestyle of doing whatever you want, whenever […]
5 Mother’s Day Marketing Ideas
Mother’s Day is a perfect opportunity to engage with your audience. Most brands feature special deals or promotions at this time, but just talking about it can bring attention your way. Since it’s just around the corner, here are 5 ways to market on Mother’s Day without having to have too much planning time in […]
Why is Marketing an Important Investment?
Marketing is a Safe Investment Let’s start by pointing out that marketing is not only a necessary investment to make in your business, but it’s a safe one as well. That is, assuming you’re focusing on the right kind of marketing. The heart of your business success lies in its ability to reach potential customers, and that’s […]
What Marketing Means to Small Business
If you’re running a small business, you’re probably focusing on things like, building up your product, balancing your budget, managing your employees, etc. Marketing can very easily fall on the back-burner, even though we all know it’s important. However, if you’re serious about building your client list and getting the word out, then the best […]
Setting the Tone for Creating the Voice of Your Business
With every voicemail you leave, e-mail you write or social media post you share, you pick a voice. How much thought are you putting into the voice that you choose to represent your brand? Sometimes the simplest concepts are overlooked, which is why it is important to go back to the basics and discuss the […]
Make Your 2016 Marketing Resolutions
We’re just going to say it: most New Year’s resolutions are the worst. Whether you’re vowing to get back into your high school prom clothes or keep your closet color coded for the rest of your life, most people don’t have a chance to sticking to their resolutions past Valentine’s Day.
Selling Services for the Holidays
We’re in the final crush of holiday shopping and gift-giving, and even if your business doesn’t sell products or services that are traditionally associated with holiday gifts, the Create My Newsletter team always has ideas up our sleeves to keep your messaging and brand authentic, while talking to your customers in the right way for […]
Marketing for the Family Business
This is the time of year when almost all of us set aside time for family, but if you own a family business, the togetherness doesn’t end on January 1; it’s 365 days a year. Create My Newsletter was formed to help our small and family business customers take the next step toward increasing engagement, […]
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