Engaging, shareable content is essential to your business. Without it, you can't connect with your audience, attract new leads and customers, or build relationships. But how do you know what people are looking for? What works and what doesn’t? It takes a unique blend...
Negative online reviews or comments are a major concern for business owners. Today, a company's reputation is largely based on online reviews, and an unfavorable review can be disastrous. Unfortunately, it’s impossible to avoid negative feedback. No matter how...
They say you can't get something for nothing, but by running promotional giveaways on Instagram you can come pretty close. By offering your followers the opportunity to access one of your products or services for free, you can get something priceless in return:...
It’s important to get your social media photo size right no matter what platform you’re using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don’t get cut off. Keeping track of the different sizes can be time consuming, so we’ve […]
As a consumer on Facebook, you see ads all the time— but what determines which ads get aired? The platform has rules to make sure ads meet their standards, and they’re strictly enforced. You may find your Facebook ad was rejected and not understand why— but we’ve got you covered. How to Know Your Facebook […]
Gone are the days where a consumer would encounter your business for the first time by walking in the door of your shop. Whether your future customers first learn about you through your website, an ad, or a friend’s recommendation, they’re likely to do their research into your business before they commit to becoming a […]
Earlier this year, we published a blog post outlining four common myths pertaining to Facebook advertising. Facebook advertising is an effective method to increase your online reach and grow your audience, but only if you take the time to ensure you are following the right strategy. To set you up for Facebook advertising success, there […]
As the two most popular social media platforms in the world, Facebook and Instagram are great platforms for increasing business exposure. Even still, it’s not always easy to grow your following as quickly as you’d like. If you would like to see your audience grow, keep these five tips in mind! Choose the Right Hashtags […]
Every year, billions of dollars are lost due to cyberattacks and online scams. Scammers are looking for new ways to lure in unsuspecting victims all the time, and they are employing increasingly creative methods to do it. Since the beginning of the pandemic, scammers have become more aggressive towards businesses using social media. Let’s explore […]
While Facebook remains one of the most popular digital marketing platforms for businesses of every size, there are many myths about advertising on the platform. My Content Co works with businesses in many different industries to create compelling Facebook advertising, and these are some of the myths we encounter regularly. Facebook Isn’t Ideal for B2B […]
Most small businesses rely on multiple social media channels to target every segment of their audiences. While it might be easiest to post the same content on every platform, each channel has nuances that make certain types of content perform better than others. What are the best types of content for each of your social […]
Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand. Social media branding ties what you’re doing on platforms like LinkedIn […]
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