It’s important to get your social media photo size right no matter what platform you’re using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don’t get cut...
As a consumer on Facebook, you see ads all the time— but what determines which ads get aired? The platform has rules to make sure ads meet their standards, and they’re strictly enforced. You may find your Facebook ad was rejected and not understand why— but...
Gone are the days where a consumer would encounter your business for the first time by walking in the door of your shop. Whether your future customers first learn about you through your website, an ad, or a friend’s recommendation, they’re likely to do...
Earlier this year, we published a blog post outlining four common myths pertaining to Facebook advertising. Facebook advertising is an effective method to increase your online reach and grow your audience, but only if you take the time to ensure you are following the...
As the two most popular social media platforms in the world, Facebook and Instagram are great platforms for increasing business exposure. Even still, it’s not always easy to grow your following as quickly as you’d like. If you would like to see your audience grow,...
Every year, billions of dollars are lost due to cyberattacks and online scams. Scammers are looking for new ways to lure in unsuspecting victims all the time, and they are employing increasingly creative methods to do it. Since the beginning of the pandemic, scammers...