The bigger that your Facebook audience is, the higher that your organic and paid engagement will be. However, getting 1 million page likes isn’t as easy as flipping a switch! If you want to grow your Facebook audience, it takes time, effort and strategy. The Best Ways to Grow Your Facebook Audience Add a Facebook […]
Leading a startup to success is anything but easy, and it’s hard to stay measured and strategic when your service or product is so great that you want to shout it from the rooftops. However, rushing into your social media strategy can be deadly for startups. What are the most common mistakes that startups make […]
Social media can be a double-edged sword for business owners. While you get an unparalleled opportunity to engage with customers, that means you will engage with both happy and unhappy customers. When you see negative social media comments, it’s tempting to fire off a rapid response. However, that isn’t usually the best way to handle […]
As social media marketing continues to evolve, it seems like all of the rules have changed. However, while the rules might be changing over time, many of the core laws have remained the same. What are the base laws of social media marketing that your business needs to obey? Talk Less, Listen More Successful content […]
Social media marketing is a rapidly expanding field full of promise for businesses of every size. Since many social media marketing plans are less expensive than traditional print campaigns, businesses with minuscule marketing budgets cling to it as the end all be all. However, social media marketing is not a one-size-fits-all strategy that should suck […]
Facebook Live is a powerful tool for engaging with your current customers and Facebook fans. Over the past year, Facebook Live has exploded in popularity for one simple reason—it gets real results. If you’re interested in taking your marketing to the next level, you need to grab your camera and go live! Why Facebook Live? […]
While My Content Co specializes in creating original, customized social media content for businesses of every size, that doesn’t mean that choosing to re-purpose social media posts is a bad thing! In fact, re-using social media content can be a powerful way to grow your follower base and reach new levels of engagement. Great Content […]
Some business owners are calling it Facebook Armageddon. Others are calling it a much-needed overhaul of how Facebook presents content to users throughout the world. What are we calling it? Time to adjust how your business is communicating with your customers. What Is Facebook Changing? Facebook will be changing their proprietary weighting algorithm so that […]
Does your measure of success for content marketing look something like this? You purchase a $50 advertisement on Facebook encouraging people to purchase tickets to an upcoming event. After reaching 5,000 consumers in organic and paid reach, you’ve sold 200 tickets. Your return on investment (ROI) is the 200 tickets your ad sold. Done, right? […]
We’ve got some great news for you—social media marketing isn’t going anywhere! From new technologies becoming mainstream to users interacting with social media content in exciting ways, there are many social media trends to look forward to in 2018. Augmented reality will continue to become more commonplace thanks to new mobile devices like the iPhone […]
A whopping 80% of companies hope to integrate chatbots into their customer service strategies by 2020. Are you part of the 20% still unsure about whether they could help your business? Why Are Chatbots Trending? Chatbots offer a tremendous amount of flexibility and efficiency, for a very cost-effective price. Chatbots are available 24/7, even on […]
Even if you are a social media-savvy small business, there’s a good chance you haven’t taken the plunge into Instagram stories yet. These short-lived photos and videos are an awesome way to engage with your current followers and grow your Instagram following. One-third of the most popular Instagram stories are from businesses, so if you […]
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