You know that content is important, but did you realize that consistent content is even more important? The best combination for your marketing involves quality content, consistent content and frequent content. Quality Content Good content is the backbone of a successful marketing strategy. This can be: Blog posts that are 350-500 words long Downloads of […]
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results. Switching to Facebook The amount of time users spend on Facebook is […]
Many small business owners without much SEO experience worry about their website slipping in rankings if they duplicate content or post outside content. The myth that content should only be posted on your own website is pervasive and rooted in misconceptions about how search engines work. Non-Original Content Won’t Ruin Your Ranking Re-posting content onto […]
Yesterday your business website or Facebook page might have been non-existent. Today, it’s technically up and running but you have no idea what to do next. Sound familiar? Keeping up with the latest technological advancements and social media trends is a difficult job for anyone, much less small business owners who are busy thriving in […]
In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract attention and promote engagement in your business! Client Testimonials Testimonials from clients who express positive experiences with your company […]
While there are some simple marketing principles, it’s incredibly complex to get a marketing strategy just right. It requires finesse, a strong understanding of your demographic and lots of research. If you’re attempting to create a strong marketing game, it’s important to make sure that you aren’t making these 10 common marketing mistakes. Top 10 […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
Creating and growing a successful Facebook Business page doesn’t happen overnight. It takes time to generate quality engagement, boost brand awareness and increase sales. So, how can you speed up the process? Facebook advertising capabilities continue to advance, which can confuse many professionals, but they provide ample opportunities to maximize your target reach. If you are thinking […]
It used to happen in beauty and barber shops around the globe. “You need a good mechanic? Oh! You should try Johnny’s Auto Shop on the corner. Word of mouth marketing has been around as long as there have been people talking. Nowadays, we don’t need to be in the physical presence of someone to […]
Ahh, love is in the air! February is here, and with it come lots of opportunities for great Valentine’s Day marketing! V-Day marketing isn’t reserved solely for companies that sell chocolate and roses. No matter what industry you’re in or how small your business, you can leverage Valentine’s Day marketing to your advantage. Why Run […]
When is the last time you checked your personal Facebook account? If you’re like the nearly 1.8 billion people who used Facebook this month, you probably spent about 20 minutes on Facebook just today. And this doesn’t include the other social media sites you may frequent, such as Snapchat, Instagram, Twitter, Pinterest, LinkedIn, et cetera…
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