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Category: Startup

Common Startup Mistakes and How to Avoid Them

Common Startup Mistakes and How to Avoid Them

So you’ve developed a great idea for a new product or service, you’ve begun creating a business plan, now what? Every year, new businesses across the world are started, but only so many survive. While the reasons for failure are numerous and varied, some are due too easy to avoid mistakes. Launching Too Early or […]

4 Reasons Why Some Small Businesses Stay Small

4 Reasons Why Some Small Businesses Stay Small

The idea of turning a small business into the next Fortune 500 corporation is certainly inviting, but exponential growth isn’t always the best thing for businesses trying to carve out a space in their market. In many cases, entrepreneurs benefit from maintaining their small business and staying the course rather than committing to massive growth […]

6 Mistakes Startups Make on Social Media

6 Mistakes Startups Make on Social Media

Leading a startup to success is anything but easy, and it’s hard to stay measured and strategic when your service or product is so great that you want to shout it from the rooftops. However, rushing into your social media strategy can be deadly for startups. What are the most common mistakes that startups make […]

The 4 Most Common Small Business Privacy Mistakes

The 4 Most Common Small Business Privacy Mistakes

While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the $67 million paid out in the wake of the 2013 data breach, your small business […]

How to Choose the Right Small Business Mentor

How to Choose the Right Small Business Mentor

Whether you are founding your first small business or a seasoned entrepreneur, your success could probably be boosted with the help of the right small business mentor. What should you look for in a small business mentor? Failure Happens  In business, learning what doesn’t work is just as important as learning what does. Mentors have […]

6 Rules for Meeting Millennial Customer Service Expectations

6 Rules for Meeting Millennial Customer Service Expectations

The demands of consumers are rapidly changing as millennials grow into their purchasing power and older adults adapt to the trends. Millennials are known as the generation that is comfortable tweeting, snapchatting and oversharing on social media but not picking up the phone to have a conversation. If you aren’t changing your customer service to […]

6 Money Management Tips for First-Time Entrepreneurs

6 Money Management Tips for First-Time Entrepreneurs

Forging an entrepreneurial path is more intimidating than ever before, as many households live paycheck-to-paycheck and many young adults carry large amounts of student loan debt. Effective money management is a necessity for every first-time entrepreneur. Stay Organized Proper organization is the backbone of successfully running a business and successfully maintaining your personal finances. Work […]

The Importance of Mobile First Web Design

The Importance of Mobile First Web Design

Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First Design Just as the name implies, mobile first design […]

How to Develop a Small Business Marketing Budget

How to Develop a Small Business Marketing Budget

Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]

How to Keep Your Millennial Employees Happy & Fulfilled

How to Keep Your Millennial Employees Happy & Fulfilled

According to a 2016 Gallup poll, millennials have surpassed generation X as the largest generation in the work force. Although as many as 1 in every 3 workers identifies as a millennial, it is still proving difficult for many managers to pinpoint what they’re looking for in the workplace. The same study found that 87 […]

Creativity is Work; Make Space for It

Creativity is Work; Make Space for It

Is creativity part of your workday? Or is it completely lost amidst long to-do lists, endless conference calls and your ever-growing email inbox? By changing your mindset and making creativity an essential part of your workday, you will maximize your productivity and reach higher levels of professional fulfillment. Making Space for Creativity Boosts Productivity Regardless […]

MYTH: Creating Top Tier Content is Easy

MYTH: Creating Top Tier Content is Easy

Want to boost brand awareness and build a long-lasting relationship based on trust and value with your target audience? It’s time to embark on the world of content marketing. There’s just one problem – creating stellar content that makes an impact is no easy feat, and this is one marketing myth that business owners often learn […]

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