As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
With countless emails alerts, social notifications, phone calls and budget reminders begging for our attention daily, it can be difficult to feel organized and in control. Where there is clutter, there is chaos. The good news is that we have several digital tools at our fingertips, designed to make our lives more organized and manageable. Don’t […]
Analytics, analytics, analytics, oh my! Understanding where your website statistics come from can go a long way in tracking the effectiveness of a marketing or advertising campaign. When you examine what your visitors are responding to on your website, it helps you narrow your focus and understand where you need to improve or make changes. […]
Forging strategic partnerships can be a great asset in promoting business growth, but it goes both ways. Strong partnerships aren’t solo operations – you should always approach them with a “Givers Gain” set of mind. The more you give, the more you gain. But how do you arrive there? Follow these tips for guidance. Determine the […]
Breathing life into a startup business begins with a single idea. Nurturing the growth of that startup business so that it can sustain a competitive market and incite change is no easy feat. It requires courage, passion, ingenuity, dedication and, well, a lot of embracing what it feels like to “fall on your face” so […]
When competition is steep and the applicants responding to your job postings are seemingly unqualified, it can be frustrating. If you are an employer who wants to attract a quality hire, it may be time to change your approach. The following methods for writing job postings will help you attract more ideal candidates, so that […]
If you’re running a small business, you could probably use some help in organizing your many processes. How do you manage your scheduling? Is your team able to communicate effectively? For many of the tasks you face every day, there are apps that can help you along – from managing your calendar to managing your finances. Here are our picks in each […]
You already know that starting a company requires a lot of work. You have to come up with a concept that works, figure out how you’re going to market it, and maybe most importantly, decide who will work for you. Choosing the first employees to help you start your company is a critical process that […]
Bravo. Your freelance or startup business has hit a growth spurt and it’s time to seek out your first office space. Before getting swept up in the excitement (and stress) that tends to come with starting a process like this, there are critical factors you should consider to ensure that you are making the best […]
Do you feel like your brand is drowning in a sea of your competitors? With small businesses on the rise, we understand how difficult it can be to stay afloat – much less stand out. The following tips will help you boost brand awareness.
Whether you are a small business owner looking to get a better grasp of who buys your products or a writer trying to determine why your blog traffic suddenly spiked, analytics have a ton to offer you. How can collecting statistics and understanding what they mean help your business?
As a startup, getting media exposure is vitally important. In order for people to be interested in your brand, they have to know it exists. What you may not know is that it’s surprisingly easy to get some media exposure. When you’re a new business, though, it takes some time to figure out how to […]
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