Close

October 10, 2018

The 5 Basics of a Successful Website

Website

While no two websites are exactly the same, there are still many elements that can be found on every successful site on the web. So, what sets a successful website apart from a website that doesn’t get clicks?

Reliable Web Hosting 

When you open up a physical business, you rent your space from a landlord. Your web host is like the landlord for your website. They offer the space where your website “lives” and maintain the servers that guard your information. The best hosts offer your business regular maintenance, back-end improvements designed to keep your site competitive and affordable pricing. My Content Co hosts all of our client websites on secure servers that are backed up daily.

Basic SEO 

You can invest tens of thousands of dollars in search engine optimization (SEO) and still end up buried in search results. However, that doesn’t mean that you should shun the practice altogether! Basic SEO makes sure that people looking for what you have to offer can find you quickly and easily. Every website should have keywords that users are most likely to search for and relevant information that can be easily digested. All of our websites are designed with SEO best practices in mind so that you attract the right people.

Simple Analytics 

Your website looks great, but is anyone visiting it? Google Analytics gives you a look at how visitors are taking in your website, how much time they are spending on it and where your traffic is coming from. While there’s no need to spend hours every week delving into your web traffic, it’s good to periodically check to get a handle on what’s working and what could be improved.

Mobile-Friendly Design 

Web traffic is moving from computers to phones, which means that your website needs to look great on both. At My Content Co, we design mobile-optimized websites that look great, load quickly, boast intuitive navigation features and that operate just as well on mobile devices and computers.

What Visitors Want 

When every visitor heads to your website, they have a number of things they are looking for. Your website should include all of the basics, like what services you offer, who you are, why you’re trustworthy and how to get in touch. If you don’t have the basics, customers won’t reach out to learn more.

Build a Successful Website with My Content Co 

My Content Co knows how to create fast, engaging and effective social media content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.

Partner with us to see real growth from your content marketing. Visit us online or contact us today at 410-324-3934 to get started.