5 SEO Copywriting Tips to Boost Your Ranking

5 SEO Copywriting Tips to Boost Your Ranking

Search engine optimization is the king of marketing metrics, and it rules over your copywriting efforts as much as any other content you produce. At its most effective, SEO copywriting is friendly to both users and search engines, improving your rankings on Google...
Myth: Content Marketing ROI Measurement is Easy

Myth: Content Marketing ROI Measurement is Easy

Does your measure of success for content marketing look something like this? You purchase a $50 advertisement on Facebook encouraging people to purchase tickets to an upcoming event. After reaching 5,000 consumers in organic and paid reach, you’ve sold 200 tickets....
The Importance of Content Consistency

The Importance of Content Consistency

You know that content is important, but did you realize that consistent content is even more important? The best combination for your marketing involves quality content, consistent content and frequent content. Quality Content Good content is the backbone of a...