Search engine optimization is the king of marketing metrics, and it rules over your copywriting efforts as much as any other content you produce. At its most effective, SEO copywriting is friendly to both users and search engines, improving your rankings on Google...
Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First...
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is...
You’ve heard it a hundred times—content is king, and longer content is, well, even more of a king. However, that doesn’t mean it’s completely true. While most business owners and former SEO-experts would say that a 500-word piece would rank higher than a 200-word one,...
If your small business is marketing online, you should be using images as part of your visual marketing plans. Whether you are interested in sharing videos, infographics or traditional images, one thing is always true— visual content on social media gets big results....