MYTH: Creating Top Tier Content is Easy

by byb | Aug 2, 2017 | Content Marketing, Entrepreneurs, Marketing, Small Biz, Startup

Want to boost brand awareness and build a long-lasting relationship based on trust and value with your target audience? It’s time to embark on the world of content marketing. There’s just one problem – creating stellar content that makes an impact is no easy feat, and...

MYTH: Content Marketing Drives Revenue Quickly

by byb | Jul 5, 2017 | Content Marketing, Digital Marketing, Email Marketing, Marketing, Target Marketing

If you are delving into the world of content marketing for the first time, it can be easy to get caught up in the promise of “too good to be true” results. Content marketing is a powerful tool for driving revenue, but it doesn’t happen overnight and creating valuable...

MYTH: Cheap SEO is Good SEO

by byb | May 31, 2017 | Branding, Digital Marketing, Entrepreneurs, SEO, Small Biz

Let’s start with talking about what you know about search engine optimization, or SEO. You know that it helps make your company more searchable on Google. It helps increase exposure and reach so that your target audience can find you. Sounds simple enough. So,...

MYTH: Finding Great Content Writers is Easy & Inexpensive

by byb | May 3, 2017 | Blogging, Content Marketing, Small Biz

Recently on our blog, we discussed the marketing myth that in-house marketing saves you time and money. While outsourcing content marketing is far more cost-effective, many companies still grow frustrated when they realize that finding great content writers isn’t as...

MYTH: In-House Marketing Saves You Time and Money

by byb | Apr 5, 2017 | Content Marketing, Digital Marketing, Email Marketing, Employees, Entrepreneurs, Management, Marketing

So your company is ready to invest in digital marketing, eh? Wise choice. When the time comes to amp up your efforts and implement a strategic content marketing strategy, where are you seeking talent to execute the task? Many business owners make the mistake of...