How long has it been since you looked at your company’s website design? It’s easy to get caught up in the thick of all the other tasks required to run your business, but if it’s been a few years, it might be time to take another look. With trends and technology changing all the time, it’s good practice to update your website at least every 3 years. If it’s been longer, there’s a good chance your website is outdated. There are a few things you can check, to know for sure.
Your Website isn’t Mobile Friendly
The very first criteria to assess is whether your website works well on mobile. Fifty-three percent of web traffic comes from mobile users versus desktop, and if your site isn’t easy to navigate, or doesn’t respond well on mobile, you’re likely to see very high bounce rates. If it isn’t mobile friendly, your website is outdated.
The Design is Cluttered
A cluttered design like you’d see on a website in the 90’s is likely to send customers running. Old designs tend to be harder to navigate, and a website is outdated if it looks like it was last designed in the 90’s. If you’ve gotten used to your site, it might be hard to tell, so look for small font and bright background colors that steal the show or ask someone who hasn’t used the site to navigate to different pages or calls to action. A set of fresh eyes might help.
Old Content
Even if your design looks good, it will appear to visitors that your site is outdated if the content itself is old. For example, if they go to your events page and the last event listed was from 2018, your site can lose credibility with visitors. Maybe your last blog post was from around that time. Either way, items like these can date your site, and make it seem like nothing new is happening at your company.
Slow Loading Times
There are some simple things that can cause your page loading times to run slow, and slow loading times aren’t helpful to keeping users on your site. Sometimes, all you must do is optimize the images on the page, or shorten the content altogether, to speed things up. Don’t leave it to load for too long, or users will think that your website is outdated.
Partner with My Content Co if Your Website is Outdated
It’s not easy finding time to update your website when you have a business to run! You’re busy, and all of us at My Content Co understand that. When you partner with us, you’ll receive a high-quality website that matches your brand identity. No matter what your content goals are, we’re here to help! Get started today by visiting us online or calling us at (410) 324-3934.