Email marketing is one of the most effective ways to get your products and services in front of interested customers. In fact, it boasts a return on investment (ROI) of $36 for every $1 that you spend. Mastering the language of email marketing is critical to understand how effective your campaigns are.
A/B Testing
A/B testing is not just part of email marketing, it is used throughout many industries to determine what is more successful out of two options. A/B testing is sometimes used when testing emails, as you can try out two different sets of subject lines, images, or calls to action. By looking at the results of your test, you can determine which of the emails was more successful and learn from it.
Acceptance Rate
Acceptance rate is a term used to describe how many of the emails that you’re sending are actually reaching inboxes. This rate will exclude emails that were returned to the sender or bounced. To use a real-world example, think of mailing a package to someone. If the address does not exist or they refuse packages from your address, you’ll receive it back in the mail.
Call to Action (CTA)
A call to action is always placed at the end of an email, and it is often used throughout the text as well. A CTA encourages the user to take a specific action that you want them to. Every time you see a phrase like “Shop Now” or “Click Here” in email marketing, you are seeing a call to action. They are also common on websites, in text messages, and in blogs (like at the end of this one!).
Conversion Rate
Conversion rate refers to the total percentage of people viewing your email who have taken the action that you want them to take and responded to a CTA. They can give you feedback on how well your email is performing, as well as how your overall marketing efforts have been performing.
List Segmentation
If you’re hosting a wedding, your invitation list might include 150 different people, including distant relatives that you don’t see very often. If you’re hosting a dinner party at your house, it might include a dozen of your closest friends and family members. Those different invitation lists are an example of list segmentation. Successful email marketing harnesses the power of email segmentation to cater to different audiences.
Open Rate
The open rate is the percentage of email recipients who have opened your email. Open rates can range a great deal across industries, and they can also vary depending on whether you are cold emailing or using an email list of customers who have already purchased from you in the past.
Work With My Content Co for Your Email Marketing Efforts
At My Content Co, we offer digital and email marketing solutions to businesses just like yours. If you are ready to send emails that your customers are excited to receive, we are here to help. Start the process today by visiting us online or calling us at (410) 324-3934.