Aug 7, 2019 | Email Marketing
Do your email and newsletter subscribers become your customers? Are your messages getting engagement or just lingering in inboxes waiting to be opened? Emailing marketing is one of the best ways to get the most for your money, as it offers an ROI of approximately $32...
Oct 3, 2018 | Content Marketing, Email Marketing
Is email marketing destined to join the ranks of floppy disks, AOL Instant Messenger and pop-up ads and be a relic of the tech world? With an average return on investment of $38 for every $1 spent on email marketing, statistics would indicate that there is a long way...
Feb 14, 2018 | Content Marketing, Digital Marketing, Email Marketing
Creating content without a clear call to action at the end is like leaving for a road trip without setting a destination—you might end up getting the result you’re after, but there’s a good chance it’ll take you a lot longer to get there. The Basics of a Call to...
Sep 20, 2017 | Blogging, Branding, Communication, Digital Marketing, Email Lists, Email Marketing, Entrepreneurs, Marketing, Small Biz
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building...
Jul 5, 2017 | Content Marketing, Digital Marketing, Email Marketing, Marketing, Target Marketing
If you are delving into the world of content marketing for the first time, it can be easy to get caught up in the promise of “too good to be true” results. Content marketing is a powerful tool for driving revenue, but it doesn’t happen overnight and creating valuable...
Jun 7, 2017 | Branding, Communication, Digital Marketing, Email Marketing, Social Media
In order to create captivating newsletters for appropriate audiences, you need to include content that stands out from ordinary advertising. Reaching out to your clients through successful testimonials, eye-catching images, discount opportunities and more will attract...
