Email Footer: 4 Essential Elements

Email Footer: 4 Essential Elements

The bottom of your emails might seem like an unimportant part of the message, but it plays a crucial role in maintaining compliance with email laws and providing your clients with all the information they need. Here are some of the elements that you must include in...
Email Marketing for Events

Email Marketing for Events

Your newsletter is a valuable place to showcase new products and services, educate your audience, and engage your target audience. However, it is also a great place to advertise upcoming events and drive ticket sales. Here are some of the ways that you can master...
What Email Marketing Strategy Is Right for You?

What Email Marketing Strategy Is Right for You?

Most businesses use a variety of tools to market their businesses, including social media, newsletters, blogs, and websites. Inbound and outbound are two terms used to describe a variety of marketing types, and email is no different. Should you consider an inbound or...
Email Marketing: 3 Common Mistakes

Email Marketing: 3 Common Mistakes

Email was first invented in 1971, and every year there are over 300 billion emails sent and received. You might think that we would have it mastered by now, but that isn’t the case! Email marketing is not as easy as you might think, and there are many small mistakes...