While social media continues to stand at the forefront of digital marketing strategies across the board, other channels still show us that social media isn’t the only player in the game. Direct mail advertising has consistently shown itself to be a powerful tool for a small business’s marketing plan. For this reason, it’s best to divide your marketing efforts across different mediums, rather than to focus only on Facebook or Instagram.
If you’ve tried your hand at direct mail advertising, but didn’t see much of a return, there may be a way for your tailor your approach for better results, so don’t swear it off yet. Head back to the drawing board with these tips in mind, and then see how your campaign performs!
Study the Trends
What does an outdated approach look like? What does a trendy approach look like? If you don’t know, then how do you know that you’re setting yourself up for success? For the record, an outdated approach looks like a blanket marketing plan for all the addresses on a very broad list. It’s of the utmost importance to tailor your offerings to different segments of your audience. It shows them that you’re paying attention.
Trends will always be evolving, but for right now, QR codes and coupons are reigning supreme. For that matter, so is a stand-out creative design. Get creative and launch a promo for an increase in attention with your direct mail advertising.
Be Consistent
As with any marketing strategy, it’s imperative to keep the effort consistent. Plan for the timeline of your campaign and stick to it. At minimum, start with sending your postcard (or brochure, or flyer) once per month for 12 months. You need to allow enough time to look back over your campaign and review how it worked for you. Send your direct mail advertising at the same time each month. Think about how much mail you get, and how much of it goes directly to recycling before you start to notice and hold on to pieces that revolve through that process. The same goes for your readers. P.S., Consistency also applies to staying on-brand!
Provide Value
Another outdated method is sending mail for the sake of sending mail. That’s a good way to get your readers to tune you out from the start. Instead, make sure that your direct mail advertising campaign is offering something of value to your reader. That could come in the form of a promotional offer, or it could come in the form of useful, educational content and statistics. Whatever works best for your brand will work for your campaign, just make sure it’s useful to each segment of your audience.
Partner with My Content Co for Direct Mail Advertising
It’s not easy finding time to write and design postcards and flyers when you have a business to run! You’re busy, and all of us at My Content Co understand that. When you partner with us, you’ll receive high-quality content suited to your brand identity. No matter what your content goals are, we’re here to help! Get started today by visiting us online or calling us at (410) 324-3934.